Brothers Osborne picked up an early CMA Award already. The reigning CMA Duo of the Year won Music Video of the Year for their Top 10 hit “It Ain’t My Fault,” which was directed by Wes Edwards and Ryan Silver.
John and TJ Osborne partnered with directors Wes Edwards and Ryan Silver for the eccentric video that originated as a comedic spoof on the action film Point Break. Brothers Osborne portray pawn shop owners who are robbed at gunpoint by four masked men disguised as former presidents. Hijinks ensue as the video chronicles the consequential police chase.
“We got a lot of good treatments for the video, but this one seemed to be the most bold and daring, and we laughed the whole time we were reading it. It definitely have a huge political undertone to it, but at the end of the day, we hope people come away laughing because politics these days has been so polarizing and such a dark part of American culture that we want people to be able to laugh at it for a second.”
Y'all!! Honored beyond words here. HUGE props to our directors Ryan Silver and Wes Edwards. They're the true heroes behind the video. They shot it all in 2 days and NAILED it! Let the celebration begin! pic.twitter.com/SdK1ZcCBIX
— Brothers Osborne (@brothersosborne) November 8, 2017
Audio / Brothers Osborne’s John Osborne talks about why they decided to go with the treatment they did for the “It Ain’t My Fault” video.
DownloadBrothers Osborne (IAMF video) OC: …a little bit. :41
“The video treatment to ‘It Ain’t My Fault’ was written by Ryan Silver and Wes Edwards. We got a lot of good treatments for the video, but this one seemed to be the most bold and daring, and we laughed the whole time we were reading it. It definitely have a huge political undertone to it, but at the end of the day, we hope people come away laughing because politics these days has been so polarizing and such a dark part of American culture that we want people to be able to laugh at it for a second. And, yeah, that’s it, and that’s why we tried to take the risks that we did. We know that we might piss a few people off along the way, but hopefully we make everyone laugh a little bit.”
