Parker McCollum has hit the top of the Country Aircheck/Mediabase country chart with his latest smash, “Handle On You.” He co-wrote the gold-certified single with Monty Criswell, and it’s the follow-up to his prior #1 hits — his multi-Platinum debut “Pretty Heart” and Platinum “To Be Loved By You.” “Handle On You” is the lead single from his highly anticipated forthcoming album, Never Enough, out Friday (May 12th).

Killer crowd last night in Missouri! Woke up to Handle On You being #1 at country radio! THANK YOU THANK YOU THANK YOU COUNTRY RADIO!!!!3 #1’s in a row… eternally grateful! pic.twitter.com/NJCw2XiD7L

— Parker McCollum (@ParkerMcCollum) May 7, 2023

Parker filmed the video for “Handle On You” back at his family’s ranch in East Texas. While it was a long day of filming, he was able to have fun with the video.

“I’ve done like three music videos out there,” he says. “Any time they’re like they want to film some content of you, I’m like boom, this is an excuse to go to the ranch. If I’m doing a music video it’s an excuse to drive one of my cars, which I really – music videos are kind of a brutal process, they’re pretty boring and they are long days, and so if you can throw in just ripping your Corvette around for an hour or two, it makes it pretty fun. So, I thought the video spoke really well to the song.”

Directed by Jim Wright, the beautifully shot video gives insight into the push and pull of balancing a career that you love but takes you away from home and the people closest to you – striking a middle ground with humble perspective.

“Everybody that wanted to do or pitch a treatment for a music video for ‘Handle On You’ wanted to do it in a bar, and I just said, ‘Man, that’s not my life in a bar anymore. My life is complete chaos 100 miles an hour and then absolute dead silence, and it’s back and forth from one extreme to the other at all times.’ I thought we did a pretty good job in the video kind of showing that,” says Parker.

The Texas native is following up his breakout major label debut, Gold Chain Cowboy, with his forthcoming studio album, Never Enough, out Friday (May 12th).