Fast-growing adult beverage brand Loud Lemon has partnered with country music superstar Parker McCollum. What began as an investment at the brand’s inception during Covid has now blossomed into a full-blown collaboration that includes a co-created flavor for the brand’s new line of vodka-based Lemonade Cocktails: a flavor they call Cranberry Sunrise.

Excited to partner with @DrinkLoudLemon. Y’all check them out and enjoy one of my favorites, Cranberry Sunrise. pic.twitter.com/nBVfuKokMP

— Parker McCollum (@ParkerMcCollum) June 23, 2023

Jeff Outlaw, Founder and CEO of Loud Lemon, said the pandemic allowed the brand and Parker to develop a vision for a true partnership. “COVID-19 was an obstacle in many ways, but it gave us and Parker the time to understand each other better and create work that makes sense. Collaborating with Parker to create the new Cranberry Sunrise flavor showcases the truest kind of partnership. We’re lucky and proud to have Parker on our team,” said Outlaw.

Parker McCollum praised Loud Lemon, saying it’s a brand he shares values with and respects. “Their motto is to ‘Live Out Loud,’ and that means celebrating life, being authentic and working hard. When Jeff approached me and Hallie Ray to create the new flavor, we jumped at the chance. Cranberry Sunrise turned out delicious and I’m excited to be part of such a fun, innovative company with such a passionate Founder,” said McCollum.

Outlaw said working with Parker and Hallie Ray on the new flavor was a blast. “We wanted something bold and refreshing for our Lemonade Cocktail line, and Cranberry Sunrise hits all those marks and more. Parker’s attention to detail and business acumen have given me a deeper appreciation for him. He’s a pro in everything he does, except for golf,” said Outlaw.

Golf is one of many mutual interests that bond Outlaw and McCollum. Both are fanatical about the game and incredibly competitive. McCollum is said to play every day while on tour often joined by Outlaw. From the first time they walked onto a golf course together, score and detail has been kept for every round. “It’s really about the camaraderie and fellowship and not so much about who is winning” says Outlaw as McCollum grins and adds “looks like we know who is down a couple matches this year.” Golf will be one area of focus in a very busy activation schedule supporting the partnership.

McCollum, a Conroe, Texas native, is one of country’s biggest rising stars. He just celebrated his third number one since signing with Universal Music Group and MCA Records. He is launching his second album, Never Enough, on the label this month.

“We’re thrilled to be partnering with Parker,” Outlaw said. “He’s a star on stage and in life, he is a brilliant businessman surrounded by amazing people, and there is so much we are going to do together as a team.”

Loud Lemon is a fast-growing adult beverage brand that creates delicious, vodka-based lemonade cocktails perfect for living out loud. Inspired by the motto “Live Out Loud,” Loud Lemon is all about making refreshing drinks for enjoying life’s greatest moments. As a responsible brand, Loud Lemon is committed to promoting responsible drinking and encourages consumers to always drink in moderation. Learn more about Loud Lemon and their innovative product offerings by visiting their website or following @drinkloudlemon on Instagram, Twitter and Facebook.

Parker McCollum, has announced his remaining 2023 tour dates to close out the year. The powerhouse performer has been hitting the road this year with his latest album, Never Enough, playing arenas and amphitheaters across the country and making appearances at some of Country music’s biggest festivals including Stagecoach and Country Thunder. He can also be seen on tour stops this year with Morgan Wallen and Eric Church.

2023 Winter Tour Dates:

General on-sale for these newly announced dates is available starting on June 16^th at 10:00am local time.

For a full list of Parker’s upcoming tour dates and tickets, please visit parkermccollum.com/tour

Recently, Parker released his latest album, Never Enough – a full spectrum look at an ever-evolving artist at the top of his game. The 15-song collection is underscored with authenticity, vulnerability, top-tier Country music songwriting and a little bit of defiance. Produced by Jon Randall, Never Enough has already produced a #1 hit with the forlorn track “Handle on You.”

Parker has just released his new single, “Burn It Down.”

Little Big Town and Parker McCollum will take part in an all-star tribute to Ronnie Milsap during his final Nashville stop on October 3rd. Tickets for the show go on sale Friday (June 9th) at 10am CT via Ticketmaster. The concert will also feature performances by Kelly Clarkson, Justin Moore, Scotty McCreery, Tracy Lawrence, Randy Houser, Sara Evans, Lorrie Morgan, Neal McCoy, BRELAND, Phil Vassar, Terri Clark, The Band of Heathens, Charlie McCoy and more.

Hannah Corbin’s Country Happy Hour returns for Season 4 on Friday (June 9th) at 3pm ET, and the series will feature the music of several of the biggest names in country music. Hannah is one of Peloton’s lead instructors, and this class is the only country focused series Peloton has and will include songs by Carrie Underwood, Luke Bryan, Dierks Bentley, Jordan Davis, Brothers Osborne and Kylie Morgan. Classes will be live beginning at 3pm ET, but you can also take them at any time after they debut. Also, Peloton has asked Kylie to join them in studio for a “from ride to dine” Happy Hour on July 7th. Kylie will take the class and then have a real-time happy hour post-class.

A bio-pic on the life of Glen Campbell is currently in development by director Justin Chadwick and producer James Keach (who directed the documentary on Campbell I’ll Be Me). Currently titled Rhinestone Cowboy, after the legendary performer’s 1975 chart-topper of the same name, the film reportedly has Tim McGraw attached to it.

Parker McCollum, has released his new album, Never Enough, out now. Never Enough releases on the heels of McCollum’s third consecutive #1 smash, “Handle On You.” The album bristles with honesty and attitude, pairing equal parts rock guitar and country songwriting.

“This album Never Enough, is probably my favorite record I’ve ever put out! Some seriously personal songs on this record and I think some of my best songwriting. It’s very honest, very authentic, very genuine, and I hope that comes across in every song.”
-Parker McCollum

LISTEN:     Never Enough

Produced by Jon Randall, Never Enough pairs McCollum with some of the most esteemed songwriters from Texas to Music Row on 15 tracks that underscore authenticity, vulnerability, and a little bit of defiance.

Parker McCollum’s Never Enough Track List:

1. “Hurricane” (Parker McCollum, David Lee Murphy, Jon Randall, Randy Rogers)
   2. “Best I Never Had” (Parker McCollum, Will Bundy, Brett James)
   3. “Things I Never Told You” (Monty Criswell, Lynn Hutton, Taylor Phillips)
   4. “Burn It Down” (Parker McCollum, Hillary Lindsey, Lori McKenna, Liz Rose)
   5. “Stoned” (Parker McCollum, Mark Holman, Brett James)
   6. “Handle On You” (Parker McCollum, Monty Criswell)
   7. “Lessons From An Old Man” (Parker McCollum, Lori McKenna, Lee Miller, Jon Randall, Liz Rose)
   8. “Tough People Do” (Parker McCollum, Brett James, Jon Randall)
   9. “Speed” (Parker McCollum, Ryan Beaver)
   10. “Tails I Lose” (Parker McCollum, Wade Bowen, Brad Warren, Brett Warren)
   11. “I Ain’t Going Nowhere” (Parker McCollum, Lori McKenna, Lee Miller, Jon Randall, Liz Rose)
   12. “Too Tight This Time” (Parker McCollum, Brett James, Jon Randall)
   13. “Don’t Blame Me” (Parker McCollum, Brett James, Jon Randall)
   14. “Have Your Heart Again”(Parker McCollum, Ashley Gorley, Lee Miller)
   15. “Wheel” (Parker McCollum, Jon Randall, Brad Warren, Brett Warren)
   Produced by Jon Randall

Fans can tune in today at 3:45pm CT for the explosive music video premiere of Never Enough track, “Burn It Down” on YouTube. Directed by Dustin Haney and filmed in the desolate New Mexico desert, the blazing video evokes the feelings of erasing a past relationship from your life and starting over. McCollum will celebrate the premiere with an exclusive After Party Livestream available to YouTube Premium members.

“It was an absolute thrill to film this video out in the middle of the desert in New Mexico and spending all day long blowing stuff up and lighting my feet on fire. Great having my band out there with me and Hillary Lindsay, who sang backup vocals on the song, be part of the music video. Super grateful for that experience and hope everybody digs it!”
–Parker McCollum

Tonight, Storme Warren hosts the Never Enough Album Special on SiriusXM The Highway, as McCollum performs and shares the stories behind the songs from Never Enough. Tune in at 8pm ET/7pm CT as it airs from SiriusXM’s Music City Theater.

Adding to  the excitement around the anticipated launch of Never Enough, McCollum announced today that he will take the stage in New York next weekend (5/20) for a headlining show at Pier 17. Tickets are on sale tomorrow (5/13). Next up, McCollum will bring his multi-Platinum hits and new music to the iHeartCountry Festival in Austin, TX this weekend.

We have compiled an array of content — a variety of liners and soundbites – from PARKER McCOLLUM to equip you with everything you might need to put together your own album radio special; roll-out tracks surrounding the release of his new NEVER ENOUGH record to use in news feeds, specials and much more. Check out all of details below (including audio liners and soundbites, as well as transcriptions) to create your own content surrounding PARKER’s new album release.

Click here to download the toolkit.

FRISCO, TEXAS – MAY 09: Parker McCollum and Hallie Ray Light McCollum atten the Parker McCollum ‘Never Enough’ Album Release Party at Dee Lincoln Prime hosted by Lucchese on May 09, 2023 in Frisco, Texas. (Photo by Richard Rodriguez/Getty Images for UMG)

FRISCO, TEXAS – MAY 09: Jordan Davis, Priscilla Block, and Parker McCollum at the Parker McCollum ‘Never Enough’ Album Release Party at Dee Lincoln Prime hosted by Lucchese on May 09, 2023 in Frisco, Texas. (Photo by Richard Rodriguez/Getty Images for UMG)

Multi-Platinum MCA Nashville singer/songwriter Parker McCollum toasted the upcoming release of his new album, Never Enough, with a star-studded celebration hosted by Lucchese last night (May 9th) in Frisco, Texas. McCollum, alongside family, friends, industry, and high-profile guests stepped into an immersive album experience as excitement builds for Never Enough ahead of its Friday (5/12) release. See photos from the event HERE.

Lucchese teamed up with UMG Nashville and McCollum to thoughtfully transform each space throughout Dee Lincoln Prime, all rooms paying tribute to a track from Never Enough. The “Burn it Down” room featured custom Lucchese candles and cigars, while the “Handle On You” room nodded to the song’s dark bar and whiskey themes with Crown Royal. A “Hurricane” room boasted a southern-Louisiana aesthetic with a raw bar and hurricanes for sipping, and the “Tails I Lose” space was complete with an old school jukebox and disco ball.

Never Enough releases on the heels of McCollum’s third consecutive #1 smash, “Handle On You.” The album bristles with honesty and attitude, shot through with equal parts rock guitar and country songwriting. Produced by Jon Randall, Never Enough pairs McCollum with some of the most esteemed songwriters from Texas to Music Row on 15 tracks that underscore authenticity, vulnerability, and a little bit of defiance.

Parker McCollum’s Never Enough Track List:
1. “Hurricane” (Parker McCollum, David Lee Murphy, Jon Randall, Randy Rogers)
2. “Best I Never Had” (Parker McCollum, Will Bundy, Brett James)
3. “Things I Never Told You” (Monty Criswell, Lynn Hutton, Taylor Phillips)
4. “Burn It Down” (Parker McCollum, Hillary Lindsey, Lori McKenna, Liz Rose)
5. “Stoned” (Parker McCollum, Mark Holman, Brett James)
6. “Handle On You” (Parker McCollum, Monty Criswell)
7. “Lessons From An Old Man” (Parker McCollum, Lori McKenna, Lee Miller, Jon Randall, Liz Rose)
8. “Tough People Do” (Parker McCollum, Brett James, Jon Randall)
9. “Speed” (Parker McCollum, Ryan Beaver)
10. “Tails I Lose” (Parker McCollum, Wade Bowen, Brad Warren, Brett Warren)
11. “I Ain’t Going Nowhere” (Parker McCollum, Lori McKenna, Lee Miller, Jon Randall, Liz Rose)
12. “Too Tight This Time” (Parker McCollum, Brett James, Jon Randall)
13. “Don’t Blame Me” (Parker McCollum, Brett James, Jon Randall)
14. “Have Your Heart Again” (Parker McCollum, Ashley Gorley, Lee Miller)
15. “Wheel” (Parker McCollum, Jon Randall, Brad Warren, Brett Warren)

Produced by Jon Randall

Parker is also currently celebrating his third No. 1 single “Handle On You” this week.

Parker McCollum has hit the top of the Country Aircheck/Mediabase country chart with his latest smash, “Handle On You.” He co-wrote the gold-certified single with Monty Criswell, and it’s the follow-up to his prior #1 hits — his multi-Platinum debut “Pretty Heart” and Platinum “To Be Loved By You.” “Handle On You” is the lead single from his highly anticipated forthcoming album, Never Enough, out Friday (May 12th).

Killer crowd last night in Missouri! Woke up to Handle On You being #1 at country radio! THANK YOU THANK YOU THANK YOU COUNTRY RADIO!!!!3 #1’s in a row… eternally grateful! pic.twitter.com/NJCw2XiD7L

— Parker McCollum (@ParkerMcCollum) May 7, 2023

Parker filmed the video for “Handle On You” back at his family’s ranch in East Texas. While it was a long day of filming, he was able to have fun with the video.

“I’ve done like three music videos out there,” he says. “Any time they’re like they want to film some content of you, I’m like boom, this is an excuse to go to the ranch. If I’m doing a music video it’s an excuse to drive one of my cars, which I really – music videos are kind of a brutal process, they’re pretty boring and they are long days, and so if you can throw in just ripping your Corvette around for an hour or two, it makes it pretty fun. So, I thought the video spoke really well to the song.”

Directed by Jim Wright, the beautifully shot video gives insight into the push and pull of balancing a career that you love but takes you away from home and the people closest to you – striking a middle ground with humble perspective.

“Everybody that wanted to do or pitch a treatment for a music video for ‘Handle On You’ wanted to do it in a bar, and I just said, ‘Man, that’s not my life in a bar anymore. My life is complete chaos 100 miles an hour and then absolute dead silence, and it’s back and forth from one extreme to the other at all times.’ I thought we did a pretty good job in the video kind of showing that,” says Parker.

The Texas native is following up his breakout major label debut, Gold Chain Cowboy, with his forthcoming studio album, Never Enough, out Friday (May 12th).

Carrie Underwood visited the new SiriusXM Miami Studios this week after announcing her upcoming exclusive SiriusXM channel, CARRIE’S COUNTRY. While at SiriusXM, the global superstar sat down with Howard Stern for an in-depth interview and three-song performance on SiriusXM’s The Howard Stern Show.

Had a great time in Miami visiting the new @SIRIUSXM studios! Lots of fun things coming for #CarriesCountry in June 🤩 And the band and I had a blast performing on the @sternshow! pic.twitter.com/uMW1mvCj5p

— Carrie Underwood (@carrieunderwood) May 4, 2023

“We talked on the phone for a few months before our first date.” @CarrieUnderwood tells Howard how she started dating her now-husband, Mike Fisher. pic.twitter.com/dXUOhLDt6Y

— Stern Show (@sternshow) May 5, 2023

.@carrieunderwood put her own spin on @OzzyOsbourne's “Mama, I’m Coming Home” during her first-ever #SternShow interview. pic.twitter.com/Zvm42QPthP

— Stern Show (@sternshow) May 4, 2023

Before they performed together at Stagecoach Festival in 2022, @CarrieUnderwood had been performing @gunsnroses covers for years. She told Howard how she got @axlrose to join her on stage during her #SternShow interview. pic.twitter.com/SSLyvqOSAl

— Stern Show (@sternshow) May 5, 2023

Luke Bryan and Parker McCollum appear on CMT’s Hot 20 Countdown from last weekend’s Stagecoach Festival. Check out all the action Saturday (May 6th) and Sunday (May 7th) beginning at 9am ET/8am CT.

https://twitter.com/cmtHot20/status/1653897363721707523

Dierks Bentley and Miranda Lambert have recorded a few new songs that will appear in the hit CBS show, Fire Country. Dierks posted a clip of the two in the studio on his socials and wrote, “Tune into the show for the next two weeks on CBS to hear them.” According to Billboard, the two have collaborated on three new songs, two of which — “Saved” and “Still Burning” — will appear in the May 12th episode; while “Something in the Water” will appear in the May 19th season finale. Additionally, Dierks co-wrote and sings “Barbed Wire Heart” that will also air in the finale. The show airs on Fridays beginning at 9pm ET/8pm CT on CBS.

https://twitter.com/DierksBentley/status/1654519915041128449

Darius Rucker will perform during the TODAY Show’s Citi Concert Series on September 1st.

https://twitter.com/TODAYshow/status/1654471713764065281

During the first of three sold-out shows of The Eras Tour at Nashville’s Nissan Stadium on Friday (May 5th), Taylor Swift announced the release of Speak Now (Taylor’s Version) with six extra songs from the vault on July 7th. She writes on her socials, “I first made Speak Now, completely self-written, between the ages of 18 and 20. The songs that came from this time in my life were marked by their brutal honesty, unfiltered diaristic confessions and wild wistfulness. I love this album because it tells a tale of growing up, flailing, flying and crashing… and living to speak about it.”

It fills me with such pride and joy to announce that my version of Speak Now will be out July 7 (just in time for July 9th, iykyk 😆) I first made Speak Now, completely self-written, between the ages of 18 and 20. The songs that came from this time in my life were marked by their… pic.twitter.com/oa0Vs5kszr

— Taylor Swift (@taylorswift13) May 6, 2023

Parker McCollum is closing in on the top of the country chart with his latest smash “Handle On You.” He co-wrote the gold-certified song with his buddy Monty Criswell, and he said he loves collaborating with the hit songwriter.

“You know, he had a title ‘Handle On You’ and I don’t like titles. I usually tell them to put their titles away and write from the heart and write something that makes me feel something,” recalls Parker. “But he had the title ‘Handle On You,’ and I just kind of thought it was clever. He kind of caught me on the right day with that one and I said ‘Man, let’s write it.’ It’s kind of an old school country vibe.  So, I just started picking on this melody on my guitar and he really dug it and kind of started that first verse. And he was really the one that kind of started the Tennessee or Kentucky thing and it just kind of went from there.  It’s such a pleasure writing with him. He’s got a crazy talent for writing with an artist and letting them kind of take the lead and write to them, which is really cool.”

“Handle On You” is from his upcoming album, Never Enough, available May 12th.