Carrie Underwood is set to release her new, highly-anticipated album, Denim & Rhinestones, on Friday (June 10th). Many of her loyal fans started guessing at potential Easter eggs and looking at possible clues over her recent awards show performances and her denim and sparkly outfits prior to the announcement of the new album. While Carrie didn’t consciously think about it in the beginning, denim and rhinestones started popping up everywhere.

“I had the title, Denim & Rhinestones, for this album for a while, and I knew that was going to be the title,” says Carrie. “Obviously, it being something that’s very easy to represent aesthetically, we started looking for denim and rhinestones things everywhere, and it’s kind of one of those things where you don’t notice how much is out there until you notice it, and right now it seems to be a really amazing time for denim and bling fashion. So, I just wanted to take advantage of that. I’ve been wearing denim and rhinestones (laughs) for a while. I think a few people kind of noticed – man, she sure is wearing denim dresses, denim jackets, lots of denim. So, we’ve been doing that for a while. I guess I was throwing out little easter eggs, but really I was just doing it because I think it’s fun.” (laughs)

• Carrie Underwood: LIVE, a global, one-night-only live performance, will livestream June 9 from The Historic Bell Tower in Downtown Nashville, sponsored by Coca-Cola’s new digital platform, Coke Studio. Fans will be able to tune in at 8:00 PM CT on June 9 via the Amazon Music channel on Twitch, the Amazon Music mobile app via Twitch, and on Prime Video globally.
• The Denim & Rhinestones Experience – A fun-filled, pop-up exhibition with interactive photo installations, wardrobe displays, and a retail boutique celebrating the music of Denim & Rhinestones.  The Denim & Rhinestones Experience will be open to the public June 10-12 at The Historic Bell Tower in Downtown Nashville. For hours and additional information, go to www.carrieunderwoodofficial.com.
• Broadcast TV appearances and performances will include ABC’s Good Morning America and GMA3 on June 10th, and NBC’s The Tonight Show Starring Jimmy Fallon on June 14.  She will also make multiple appearances on Canadian and Australian television, including interviews on Sunrise, The Today Show, The Project, and others.
•  On Saturday, June 11th, Carrie takes the Nissan Stadium stage once again to headline the 49^th annual CMA Fest, which will be broadcast on ABC on August 3.

The lead single from Denim & Rhinestones, “Ghost Story,” is currently climbing the charts and has garnered over 45.2 million global streams. The song’s cinematic music video was directed by acclaimed director and photographer Randee St. Nicholas (check it out below).