Cracker Barrel Old Country Store® announced today it will present “Cracker Barrel Sounds of the Season,” a musical, family-friendly holiday feature with performances by superstar Carrie Underwood, with Maddie & Tae and Runaway June. The special holiday feature will debut on Cracker Barrel’s YouTube and Facebook pages on Wednesday, Dec. 16 at 8 p.m. ET/7 p.m. CT and then will continue to be available throughout the holiday season. For a sneak peek, click here.
In the holiday feature, Cracker Barrel brings legendary and rising female country music artists together through lively conversations, holiday games and special musical performances to showcase how they are continuing their favorite traditions with their loved ones this year – at a time when many people are reimagining seasonal celebrations. The “Cracker Barrel Sounds of the Season” feature reunites Underwood with the all-female tour mates she brought onto her “Cry Pretty Tour 360” last year.
“Being a part of this special collaboration with Cracker Barrel and my friends, Maddie & Tae and Runaway June, is a fun way to celebrate the holiday season,” said Carrie Underwood. “Music lifts spirits and is a big part of our holiday traditions, which are as important as ever this year.”
During the holiday event, fans will be treated to a special performance from Underwood’s first-ever Christmas album “My Gift” – available at Cracker Barrel stores and online, along with special collaborations with Maddie & Tae and Runaway June. For those wanting to embrace the classic comfort of holiday music all season long, artist performances will be available across Cracker Barrel’s social media channels throughout December and all three artists’ new Christmas music will be played in Cracker Barrel stores nationwide.
“We are excited to be teaming up with Cracker Barrel and our friends to share how we are continuing our favorite traditions with loved ones this year and to share special performances with our fans and Cracker Barrel lovers,” said Maddie & Tae. “All three of us have released our first Christmas album/EP and original Christmas songs this year, and it’s incredibly special to have Cracker Barrel bring us all together to celebrate musical holiday traditions and to be able to make them our own in this way.”
“Holidays are a time to disconnect and bond with families, friends and loved ones, and our hope is that ‘Cracker Barrel Sounds of the Season’ provides the opportunity to do so,” said Runaway June. “We are so appreciative of Cracker Barrel, whose commitment to supporting women in country music continues with this campaign, for letting us be a part of bringing the joyful sounds of the holidays to homes nationwide.”
“As this year comes to a close, we want to do something extra special for those craving the comforts of familiar holiday traditions,” Cracker Barrel Senior Vice President and Chief Marketing Officer Jennifer Tate said. “Our hope is that ‘Cracker Barrel Sounds of the Season’ will bring joy to families amid these uncertain times and provide a way for loved ones to connect this holiday season – whether celebrating near or far.”
More details on how to celebrate the holidays with Cracker Barrel can be found at www.crackerbarrel.com.