“One of Nashville’s most promising young singers” (Washington Post) Caylee Hammack is partnering with ORLY Color Labs to celebrate the launch of her already critically-acclaimed and just-released debut album IF IT WASN’T FOR YOU. Hammack customized nail colors inspired by her songs on the record through ORLY Color Labs Mobile. This online platform allows users to choose photo inspirations or upload their favorite photos to create a color palette. Fans are encouraged to create their own custom shades inspired by Hammack’s album at colorlabs.com.
The 12 signature shades Hammack created will be available in trios to be released quarterly. The “If It Wasn’t For You Nail Polish Collection 1” features fiery reddish hues inspired by the tracks “Just Friends,” “Looking for a Lighter,” and “Redhead.” The nail collection retails for $35 and is available for pre-order now at store.cayleehammack.com. The musical package of a physical autographed CD, a digital copy of the album, and the nail collection retails for $55.
“I love being able to express myself through my music, but also through fashion and the colors that I’m wearing,” shared Hammack. “I’m always changing my nail polish color to suit my mood, and so this partnership felt like the perfect fit for my new record. I’m excited for these first colors to be out there in the world and for people to enjoy them like I have enjoyed working on them with Orly.”
IF IT WASN’T FOR YOU takes listeners on an intimate journey, from Hammack growing up in Ellaville, GA, braving a medical scare and coming out the other side of a bad love that was the catalyst for her turning down a scholarship to Belmont University and ultimately arriving in Nashville, TN. The LP has already been praised by critics with PEOPLE declaring the set as a “a lavish feast of autobiographical storytelling, served up with catchy hooks and the singer’s power-packed voice.” Some of country music’s most potent women have also thrown in on Hammack’s debut, with appearances by Reba, Ashley McBryde and Tenille Townes. Hammack also continues to show her reverence for classic country music, just releasing a collaboration with Country music icon Alan Jackson: a special rendition of Don Williams’ “Lord, I Hope This Day Is Good.”
Currently nominated for ACM “New Female Artist Of The Year” and “Music Event Of The Year,” Caylee Hammack has been noted as an “Artist To Watch” by outlets including The Bobby Bones Show, Rolling Stone and HITS Magazine for her “voice to move mountains” (Rolling Stone). With her breakout Top 30 single “Family Tree” marking the most-added single at Country radio by a female artist in over three years, Hammack, the Capitol Nashville recording artist has previously brought her unforgettable live set to opening slots for Eric Church, Dierks Bentley, Miranda Lambert, Trisha Yearwood, Brothers Osborne and some of country music’s biggest festivals. For more information visit www.cayleehammack.com.