Chris Stapleton showed his funny side on ABC’s Jimmy Kimmel Live Wednesday night (February 17th), just days after winning two GRAMMY Awards.

Not only did he perform “When the Stars Come Out” with wife Morgane and producer Dave Cobb, as well as the rest of his band, but he also was game for a fake TV ad for a “special concept album,” titled Chringeworthy, in which he takes some of the most irritating words in the English language and turns them into songs. Some of the words include “delish,” “moist” and juicy,” as well as “panties,” “scrotum” and “vajayjay.”

During the ad, Chris pledged that he would “turn all the words you hate the most, into songs you will love the most.” And, if you didn’t wait to buy it, you could also get a free tube of ointment.

Chris tops the ACM nominations, alongside Eric Church, with five. He earned nods in both the Male Vocalist and New Male Vocalist categories, as well as Vocal Event for “Hangover Tonight” with Gary Allan, plus nominations as both artist and producer in the Album of the Year category for Traveller. These mark Chris’ first nominations as an artist. He was previously nominated as a songwriter in 2014 for “Drink A Beer,” which was recorded by Luke Bryan (with Stapleton on background vocals). The Academy of Country Music Awards will air live from the MGM Grand in Las Vegas April 3rd beginning at 8pm ET on CBS.