- Easton Corbin and Ram Trucks partner to release ‘Let’s Ride’ on digital streaming outlets July 17
- Ram extends long-term partnership with Corbin to feature song in television campaign celebrating summer adventures
- ‘Let’s Ride’ spots and full-length music video created by Ram and Corbin, along with behind-the-scenes video to be released soon
- ‘Let’s Ride’ also featured in upcoming country music ‘Gas Monkey Garage’ compilation album
Corbin’s current studio album, “About To Get Real,” was released June 30 and debuted at No. 1 on Billboard’s Country Album chart. Corbin co-wrote three tracks on “About To Get Real,” which also includes his most recent Top 5 hit, “Baby Be My Love Song.”
“When you think about songs you want to perform, you often think about songs you heard while in your favorite truck,” said Corbin. “It’s easy to write a song like ‘Let’s Ride’ because it is all about fun and having a good time, which is what the Ram brand is all about.”
Ram and Corbin also collaborated on an upcoming “behind-the-scenes” video, which will be posted on their respective social media sites in August.
“Let’s Ride” will also be the title track on a new album to be released July 31 in partnership with Dallas-based Gas Monkey Garage.
About TV Spots and Music Video
Ram and Corbin collaborated to create both TV commercials and a full length music video for “Let’s Ride.” The “Summer Nights” and “Carnival” spots and music video tell the story of a young couple sneaking out in their Ram 1500 for a night of summertime adventures. “Summer Nights” promotes the Ram 1500’s 29 mpg highway fuel economy and shows the 8.4-inch touchscreen set to SiriusXM’s The Highway channel playing “Let’s Ride.” “Carnival” talks about how the Ram 1500 is best in towing, torque, payload and fuel economy. As it turns out, country music, Ram trucks and Easton Corbin prove to be the perfect combination for summertime fun.
The ads were created in partnership with full-service advertising agency Doner and Nashville-based G7 Entertainment Marketing.
Ram partnered with Corbin several times in the past few years. He was one of five country music artists that participated in the Ram Truck brand’s 2012 “Road to the Ram Jam” sweepstakes and concert. Ram continued to work with Corbin in 2013 as part of the brand’s “Year of the Farmer” initiative highlighting the importance of farmers in America. As a former National FFA Organization member, Corbin made a series of visits and private concerts across the country to thank the hard-working and dedicated FFA members for all they do to further the notion that there’s a “farmer in all of us.”
About Easton Corbin
Mercury Nashville recording artist Easton Corbin is lauded for his traditional country sound, authentic lyrics and mastery of understatement. His self-titled debut album released in 2010 spawned back-to-back hits “A Little More Country Than That” and “Roll With It,” making him the first country male artist in 17 years to have his first two consecutive singles reach No. 1. In 2012 the Gilchrist County, Florida, native released his sophomore album, “All Over The Road,” which included the Top 5 hits “Lovin’ You Is Fun” and “All Over The Road.” Corbin released his third studio album, “About To Get Real,” on June 30. It debuted at No. 1 on Billboard’s Country Album Chart. “About To Get Real” includes Corbin’s most recent Top 5 hit, “Baby Be My Love Song,” which set a career-best debut on Country Airplay.Ram and Corbin also collaborated on an upcoming “behind-the-scenes” video, which will be posted on their respective social media sites in August.
“Let’s Ride” will also be the title track on a new album to be released July 31 in partnership with Dallas-based Gas Monkey Garage.
About TV Spots and Music Video
Ram and Corbin collaborated to create both TV commercials and a full length music video for “Let’s Ride.” The “Summer Nights” and “Carnival” spots and music video tell the story of a young couple sneaking out in their Ram 1500 for a night of summertime adventures. “Summer Nights” promotes the Ram 1500’s 29 mpg highway fuel economy and shows the 8.4-inch touchscreen set to SiriusXM’s The Highway channel playing “Let’s Ride.” “Carnival” talks about how the Ram 1500 is best in towing, torque, payload and fuel economy. As it turns out, country music, Ram trucks and Easton Corbin prove to be the perfect combination for summertime fun.
The ads were created in partnership with full-service advertising agency Doner and Nashville-based G7 Entertainment Marketing.
Ram partnered with Corbin several times in the past few years. He was one of five country music artists that participated in the Ram Truck brand’s 2012 “Road to the Ram Jam” sweepstakes and concert. Ram continued to work with Corbin in 2013 as part of the brand’s “Year of the Farmer” initiative highlighting the importance of farmers in America. As a former National FFA Organization member, Corbin made a series of visits and private concerts across the country to thank the hard-working and dedicated FFA members for all they do to further the notion that there’s a “farmer in all of us.”
About Easton Corbin
Mercury Nashville recording artist Easton Corbin is lauded for his traditional country sound, authentic lyrics and mastery of understatement. His self-titled debut album released in 2010 spawned back-to-back hits “A Little More Country Than That” and “Roll With It,” making him the first country male artist in 17 years to have his first two consecutive singles reach No. 1. In 2012 the Gilchrist County, Florida, native released his sophomore album, “All Over The Road,” which included the Top 5 hits “Lovin’ You Is Fun” and “All Over The Road.” Corbin released his third studio album, “About To Get Real,” on June 30. It debuted at No. 1 on Billboard’s Country Album Chart. “About To Get Real” includes Corbin’s most recent Top 5 hit, “Baby Be My Love Song,” which set a career-best debut on Country Airplay.
