Eric Church had a lot of fun making the video for his latest song, “Desperate Man.” He says it’s probably the favorite video he’s ever done in his career, due in large part to the song’s co-writer Ray Wylie Hubbard, as well as the theme of the video.

“My favorite video of my entire career is ‘Desperate Man.’ It’s my favorite video. And I think that…you know maybe we’re all shady characters, but I thought everybody played their part so well in that video. I mean Ray looks like a drug dealer, polyester suit, all my band members are shady as s*%t, so the whole thing to me was just the perfect culmination at this part in our career,” says Eric.

He adds, “With Ray Wylie Hubbard, to me, he’s a legend, he’s an icon. He’s exactly, he’s a troubadour. He’s the reason we should all aspire to do this. It’s not about money. It’s not about fame. It’s about, it’s what you’re born to do. It’s what you were put here to do. And I love the honesty and the integrity with which he’s done that throughout his career. So, for him to have a song that’s on the country chart and to be a part of mainstream country music is maybe one of the most favorite things I have ever done or been a part of.”

Eric’s latest album, Desperate Man, is available beginning Friday (October 5th).