Eric Church and Morgan Wallen are part of the team bringing Field & Stream back to life. Eric posted a video showing him and Morgan fishing with an iconic voiceover, as well as remembering why the magazine was such a pivotal piece of his childhood.

He writes, “I can remember my grandfather kept a few of his favorite Field & Stream magazines on the dash of his truck. That truck took us on hundreds of outdoor adventures and I all but memorized every story and every picture on every page. They were my Bible. It is the honor of my life to make sure that legacy carries on. It is both this responsibility to an American Icon and also to a young boy in his papaw’s truck that will be the compass that guides our steps.”

A reboot of the magazine, established in 1871, will be the first part of the process in bringing Field & Stream back to life. It will also include access to the Field & Stream 1871 Club, a limited-edition apparel collection inspired by both artists, as well as an outdoor music festival.

I can remember my grandfather kept a few of his favorite Field & Stream magazines on the dash of his truck. That truck took us on hundreds of outdoor adventures and I all but memorized every story and every picture on every page. They were my Bible. It is the honor of my life to… pic.twitter.com/yN0kyCI2tr

— Eric Church (@ericchurch) January 25, 2024

Check out all of the perks and information at fieldandstream.com.