On the heels of winning ACM Video of the Year Award for “Mr. Misunderstood” earlier this month, Eric Church has premiered his new music video for current single, “Record Year,” on Vevo earlier today with a broadcast debut on CMT’s Hot 20 Countdown this Saturday, April 30. The music video again enlists directors John Peets and Reid Long and features teenager McKinley James who starred in the music video for “Mr. Misunderstood” and appears on the cover art of Church’s highly acclaimed album by the same name. Also making an appearance in the 3:09 video is Church’s new uniquely designed and distinctively customized signature edition of the world famous Gibson Hummingbird acoustic guitar, aptly termed by Church as Hummingbird Dark. Church –who joins artists such as Bob Dylan, Jackson Browne, Emmylou Harris, and Pete Townshend who have also constructed their own signature guitars – is seen playing the model throughout the video shot in an abandoned schoolhouse on the outskirts of Nashville, Tenn.
“…a standout of Church’s latest album…” raved Rolling Stone rejoicing it “…makes the case for losing oneself in music to get over a break-up. Specifically, it’s the warmth of vinyl albums…” and Los Angeles Timesdubbing it one of his more “deeply felt heartbreak songs.” Church co-wrote the track, #9 on Mr. Misunderstood, with longtime banjo player and guitarist Jeff Hyde. With poignantly clever lyrics, “Record Year” is Church’s ode to a lost-love who instead of finding solace in another’s arms finds consolation in a three-foot stack of vinyl albums. Iconic albums and artists are namechecked in the song, including Stevie Wonder’s Songs In The Key of Life, Willie Nelson’s Red Headed Stranger, John Lee Hooker’s One Bourbon, One Scotch, One Beer as well as artists James Brown, Waylon Jennings, George Jones, and New Grass Revival, reflecting the diversity of influence on Church and his music.
Throughout the video, Church and his band members are seen marking time by listening to vinyl records on turntables as well as performing. In several key visuals, vinyl records are stacked horizontally to become a 3-D audio waveform reflecting the sonic intensity of the song.
Next up Church will be seen performing with his new Gibson Hummingbird Dark acoustic guitar at Stagecoach Festival on April 29 in Indio, California. He will then perform two shows at The Joint in Las Vegas at the Hard Rock Hotel and Casino on April 30 and May 1, but until then, fans can see the customized acoustic guitar here in the music video for “Record Year.”
About Eric Church
The two-time Country Music Association and four-time Academy of Country Music Award winner cemented his reputation as a maverick by releasing his 2015 album Mr. Misunderstood as a surprise, delivering it to fans before announcing its existence and putting it on sale. He is rising up the country charts with “Record Year,” the second single, which Rolling Stone dubbed “the most moving moment” on the widely lauded album.
The North Carolina native’s previous album, The Outsiders debuted at No. 1 on both the Billboard Top 200 Albums Chart and Top Country Albums Chart with the highest debut and sales of any release in the format that year, making Church 2014’s top-selling country music artist. The album garnered GRAMMY, CMA and ACM Album of the Year nominations and featured his No. 1 hits “Give Me Back My Hometown” and “Talladega,” as well as multiple nominee “Like A Wrecking Ball.” The Outsiders was the follow-up to Church’s Platinum-certified CHIEF, named the 2012 Album of the Year by both CMA and ACM, and GRAMMY-nominated for Best Country Album. The LP featured five Top 20 singles: “Homeboy” (certified Platinum for sales in excess of 1 million); the Top 10 “Like Jesus Does” and the Top 5 “Creepin’” (both certified Gold for sales in excess of 500,000); and two No. 1 hits “Drink in My Hand” (certified Platinum) and “Springsteen” (certified Double Platinum for sales in excess of 2 million singles). Church’s 2006 debut album, Sinners Like Me, and his sophomore album, Carolina, (2009) are both RIAA Gold certified.
About Gibson Hummingbird Dark Signature Acoustic Guitar
Hand-crafted in Gibson’s acoustic facility in Bozeman, Montana, Eric Church’s groundbreaking new acoustic guitar, Hummingbird Dark, is a result of Church’s personal artistic vision with its translucent ebony- burst lacquer finish, dark mother of pearl fingerboard inlay, black body binding, and a matching new Hummingbird Dark pickguard. Upgraded performance features include a more slender body depth for a superior tonal balance and an LR Baggs VTC pickup for completely natural acoustic sound reproduction when amplified. Retail information will be available beginning in mid-May on Gibson.com as production of the Hummingbird Dark signature guitars is rolled out from Montana.
photo credit: Reid Long
