Eric Church is taking fans behind-the-scenes of his music video for “Heart On Fire” and how they created the whirlwind journey down memory lane by going back through many of his previous music videos, including “How ‘Bout You,” “Smoke a Little Smoke,” “Homeboy,” ‘Drink in My Hand,” “Springsteen,” “and “Record Year,” among others.
Reid Long directed the video which included a lot of video special effects, similar to Deepfake, a type of technology used to manipulate images. The crew shot Eric singing each portion of the song and matched the lens, camera position and angle of Eric’s head with the original content, plus doing some digitally de-aging and adding more or less facial hair depending on the era of the older video. In other words–a lot of technology, time and energy was involved in the making of the “Heart On Fire” video.
Eric, the reigning CMA Entertainer of the Year, is on the road with his Gather Again Tour, which is making stops in Vancouver, British Columbia and Seattle, Washington this weekend.