George Strait didn’t just write and record a song called “Código,” he’s also one of the investors in the company producing Código 1530 tequila. He didn’t mean to get into the liquor business, but when he was playing golf down in Mexico with a couple of friends, one brought a bottle of it to the course, where they sipped it. George said it was the best tequila he has ever tasted.
“The tequila itself, we started thinking about doing something – or at least I did – probably 10 years ago when I first tasted it down in Mexico,” recalls George. “My friend Feddy and Ron, those two guys that are involved in Código now. We were all out playing golf and Feddy brought this tequila out, well, it didn’t even have a name. Nobody had ever tried it. He said, ‘You guys gotta try this. It’s the best tequila that there is.’ So, we did, and then we started taking bottles home that weren’t marked or anything, and we were going, ‘How are we gonna get this into the States?’ ‘Cause I would get some of my friends to try it, and they loved it and we just thought it would be a great thing to have it in the States.”
He adds, “None of us were really looking to try to get in to a new business, honestly. I do what I do. Feddy was a very successful real estate guy in Cabo, and Ron was formerly the CEO, the guy at Crocs. And so, we just decided we wanted to do it, and here we are two-and-a-half years into the deal and we’re in all 50 states. So, I think that’s pretty good. It’s doing really well.”
George is making his way up the country charts with his latest song, “Every Little Honky Tonk Bar,” from his Billboard No. 1 album, Honky Tonk Time Machine.
You can catch George performing at Ohio Stadium in Columbus (Ohio) June 8th and Gillette Stadium in Foxborough, Mass August 17th. For more information, visit www.GeorgeStrait.com.
Audio / George Strait explains how he got into the tequila business.
DownloadGeorge Strait (Código tequila) OC: …really well. 1:18
“The tequila itself, we started thinking about doing something – or at least I did – probably 10 years ago when I first tasted it down in Mexico. My friend Feddy and Ron, those two guys that are involved in Código now. We were all out playing golf and Feddy brought this tequila out, well, it didn’t even have a name. Nobody had ever tried it. He said, ‘You guys gotta try this. It’s the best tequila that there is.’ So, we did, and then we started taking bottles home that weren’t marked or anything, and we were going, ‘How are we gonna get this into the States?’ ‘Cause I would get some of my friends to try it, and they loved it and we just thought it would be a great thing to have it in the States. And finally after so many years of talking, we finally just did it. None of us were really looking to try to get in to a new business, honestly. I do what I do. Feddy was a very successful real estate guy in Cabo, and Ron was formerly the CEO, the guy at Crocs. And so, we just decided we wanted to do it, and here we are two-and-a-half years into the deal and we’re in all 50 states. So, I think that’s pretty good. It’s doing really well.”