Jordan Davis has been receiving a lot of compliments and questions about his well-coiffed beard, which is one of the first things you notice about the new artist, besides his awesome talent.

How does the Louisiana native keep the beard looking so good? The first part of his regimen is of course a good cut, and beard oil is definitely an essential part of the beard grooming process.

“It’s just like the hair on the top of my head, like I got to shampoo it. I’ve got to condition it,” Jordan explains. “I usually get out of the shower, I run a beard comb through it, and then I get it where I want it and then I use a beard oil. It’s usually about a 20-minute process, as sad as I am to say that. [laughs] But, then you have to keep it groomed, keep the length long, but keep it tight on the sides.”

Jordan’s been doing the media rounds lately surrounding the release of his debut single, “Singles You Up,” and many of the interviewers are asking about his extraordinary facial hair. “It’s definitely become a pretty big talking point, and I get a lot of questions if they can touch my beard. I don’t know if they want to see if it’s, I don’t know, maybe they don’t think it’s real. Let me go on record: This is 100% real, 100% my beard. I’ll always have a career path as being the mall Santa if this music thing doesn’t work out.”