If you’ve ever wanted to be (I mean smell) like Keith Urban, or wanted your man to be (again, smell) like Keith, now is your chance! The entertainer has released his new men’s fragrance, PHOENIX by Keith Urban. In creating the cologne, Keith said the process was one of “self-discovery” and really opened him up. “I grew up with a father that had a real appreciation for specific things – certain leathers and fabrics and the way they felt, the way they smelled,” he tells Reuters. “It’s inherent in what I do musically, because I’m very particular about the way I write songs and put a tune together.” He adds, “I’m a romantic at heart and there’s certain woods and leathers and fragrances I love because they make me feel a certain way. I’d never really stopped to think about the way something made me feel. I started thinking about why I choose one smell over another.”

Keith was adamant that he didn’t want the fragrance to be named after him. “That was brought up and I said, ‘No way.’ Some poor guy is going to have a girl say, ‘Oh you smell great, what are you wearing?’ And the guy has to say, ‘I’m wearing Keith Urban,’” he laughs. “Phoenix is a nice name he can say instead.” He also enlisted his wife’s help in crafting the fragrance. “Even though I’m making a men’s cologne, it’s predominantly so that women would enjoy it. I wanted a female take on what this cologne was like, so, of course, I asked my wife.” 

• Keith is set to release his new single, “You Gonna Fly,” next week. It’s the follow-up to his current No. 1 hit, “Long Hot Summer.”
• Keith, who is nominated for both CMA Entertainer and Male Vocalist of the Year, is set to wrap his Get Closer 2011 World Tour Saturday (October 15th) in Minneapolis, Minnesota.