Keith Urban has teamed up with HSN (Home Shopping Network) to sell his own line of affordable guitars.

The URBAN™ Guitar Collection will become available on multiple HSN platforms on Nov. 3 and includes two one-hour instructional DVDs and his first custom, limited-edition acoustic and electric guitar line.

“I’ve watched some of the greatest guitarists in the world perform and I’ve seen people just learning how to play,” Keith says. “The looks on their faces are almost always the same and the connection with the instrument is genuine.”

Among the 21-piece set is Keith’s “Phoenix Edition” guitar, which is available in Brazilian Burst, Emerald Brazilian Burst, Rich Black and Vintage Natural Ivory.

A portion of the proceeds from the URBAN™ Guitar Collection goes to Mr. Holland’s Opus Foundation and The Grammy Foundation.