Keith Urban teamed up with Variety to premiere the video for “Superman,” the fourth song Keith has released from his upcoming album, “The Speed of Now Part One,” available September 18th.
Keith is always looking for different and creative ways to present new music, and this particular video pairs him with an animated drawing flipbook of him singing and playing guitar. “Obviously trying to shoot a video right now is challenging, as any artist can testify,” Keith tells Variety. “So it’s about trying to come up with a way where we could do something a little different and not just be dependent upon solely green-screen type performance or a solo performance. I was talking with Ben Dalgleish, who’s this really great creative designing artist in my world who put together our whole Vegas show that we did. We were talking about the Aha “Take on Me” video, and he said, “Well, what about a flipbook video?” He hooked me up with a guy called Andymation, who has a really popular channel on YouTube, and we brought him to start work on the concept. I did some filming here in Nashville over at our warehouse. We have a warehouse where we store all our equipment and we have a big green-screen setup there, so we shot all of my performance there.”
Of writing the song, he explains, “I did a writing retreat here in Nashville, and I particularly wanted to put together people I’d written with, but hadn’t written with together. There’s this three-man collective from Los Angeles called Captain Cuts that I wrote a song with on the “Graffiti U” album, and they bring this kind of frat-house, loose, go-at-anything vibe it’s really exciting to be around. And Craig Wiseman, a Nashville writer who I really, really love, comes at things from a different vibe again. I put Captain Cuts, Craig Wiseman and myself in a room, and “Superman” was the result of that first-day collaboration.”
Keith hits the Top 10 with his latest single, “God Whispered Your Name.”