Lauren Alaina has been finding new ways to connect with her fans in 2020. Get an exclusive look into her world as she lives her best life this holiday season and focuses on all the good that happened this year.
CMT has announced the next installment of its beloved digital franchise, “Off The Road,” with Multi-Platinum-selling No. 1 singer-songwriter Lauren Alaina will premiere tonight, December 17th at 6p/5c.
A twist on CMT’s original “On the Road” concept capturing real-life moments on the road with country’s top talent, “Off the Road” is a candid mini-documentary style series that offers an authentic look at the new normal for artists as the pandemic caused their touring schedules, album launches and career plans to shift.
From Lauren’s standout performance at this year’s Macy’s Thanksgiving Day Parade to virtual cooking lessons with her sassy Nana, a Christmas performance at the Opryland Hotel and so much more, take a peek at quarantine life off-the-road with the rising superstar — her famous onesie collection included.
“Lauren has always been incredible at connecting with her fans, and sharing the most genuine versions of herself in whatever she does,” shared Melissa Goldberg, CMT’s Senior Director of Digital & Social. “We are excited to bring her authenticity and energy to this incredible new episode of Off The Road. We know the CMT audience will love this insider look at how Lauren’s spending her extra time and get a kick out of meeting the family members who share her superstar personality.”
“Off The Road” is one of the newest CMT digital series in a line of premium offerings from the brand that includes the recently premiered 8-episode “Pardi Time” with Jon Pardi, “Another Round,” which brings Music City’s celebrated ‘in the round’ format to life and has featured the iconic Williams family, “CMT Hit Story,” where artists like Tim McGraw and Kelsea Ballerini & Halsey have shared stories behind their hit songs, and many more.