Little Big Town announced the launch of their new merchandise line, Boondocks, from backstage at the Grand Ole Opry House on Tuesday night (April 25th). The new line, named after the band’s 2005 hit “Boondocks,” features branded clothing, glassware, note cards, leather products, jewelry, fashion and much more, and is available at the Opry Store.
LBT’s Karen Fairchild heads up her own Fairchild fashion collection available at Macy’s, and Kimberly Fairchild has her own home goods collection at Cracker Barrel and her dishware line, Love & Daisies, via HSN.
The members of Little Big Town, who also recently launched their own wine, are making their way up the country charts with their latest single, “Happy People.”
Audio / Backstage at the Grand Ole Opry, Little Big Town’s Phillip Sweet explains why they named their new Opry Collection after their hit song, “Boondocks.”
DownloadLBT (Boondocks collection) OC: …authentic selves. :31
“When we wrote this song, we were at a place in our musical journey and as a band that we wanted to speak about our life and who we were, and that really was kind of a defining moment for us and for our confidence level and for our…when we were taking our music, we had just been dropped from a major label, and we were like, we’re gonna make the music, we want to say who we are, and that was the song. That was the first one we had success with too. It took us to the party, so it’s definitely our authentic selves.”
Audio / Backstage at the Grand Ole Opry, Little Big Town’s Karen Fairchild explains why their new Boondocks Opry Collection is aptly named.
DownloadLBT (Boondocks collection) 2 OC: …beautiful things. :52
“‘Boondocks’ made the perfect thing to launch kind of a lifestyle collection. There are some fashion pieces. There’s things that we love. I mean our days start, because we have babies, with a cup of coffee, and because we have babies, it ends with a glass of wine. [laughs] Yeah, and so all of that in-between from things that are fashionable that we love, like the jewelry and the jackets, to the journals because we’re songwriters and…” PHILLIP: “To the water bottles that can serve as water bottles or keep your wine chilled…” KAREN: “And all the things in-between. But that’s the reason, ‘Boondocks’ was kind of the kick-starter, like Phillip said, to bringing us to the party, so it was the perfect correlation for us to show the fans how we live our lives and through really beautiful things.”
