Little Big Town is on a mission to make sure people drink responsibly — not only the fact to NOT drink and drive (or drink and drive a boat, as the case may be with their hit summer single, “Pontoon”); but to make sure you keep your beverage cool and “sweat-free” with a fashionable koozie. “The condensation on your drink can make it slip out of your hand, I mean there’s all kinds of reasons,” Phillip Sweet tells The CountryVibe.com. Bandmember Jimi Westbrook agrees, “You get a little too drunk and your grip gets bad so you need something a little more to hold onto. [laughs]”

Jimi and Karen Fairchild‘s son, Elijah, is even getting in on the act. “Elijah’s…asked me to put his ‘Pontoon’ koozie on his bottle,” Karen tells TheCountryVibe.com. “And he’s walkin’ around, but it does keep the milk cold and it looks cute. But it’s so redneck and it’s like he’s got his orange bottle (Jimi – “he’s got his diaper”) and his diaper [laughing], and then he’s got a koozie that says ‘Pontoon’ on it.” 

Catch Little Big Town next Wednesday (June 4th) performing “Pontoon” on the CMT Music Awards airing live from Nashville’s Bridgestone Arena at 8pm ET on CMT.

AUDIO: Little Big Town discuss the importance of using koozies and they share a funny story about Karen and Jimi’s son Elijah and his koozie.  (must credit TheCountryVibe.com)

LBT (Elijah koozie) OC: …motorboa’in. [laughs] :48  

Phillip – “The condensation on your drink can make it slip out of your hand, I mean there’s all kinds of reasons.” Jimi – “I know. You get a little too drunk and your grip gets bad so you need something a little more to hold onto.” [laughs] Kimberly – “Plus it’s a statement.  No matter whatever your koozie says, says something about you.” Jimi – “It’s a creative outlet.” [laughs] Karen – “Yeah, Elijah’s been puttin’ his … he did it again … he asked me to put his ‘Pontoon’ koozie on his bottle.” Kimberly – “Oh dear!  Wow!  That’s funny.” Karen – “And he’s walkin’ around, but it does keep the milk cold and it looks cute.  But it’s so redneck and it’s like he’s got his orange bottle (Jimi – “he’s got his diaper”) and his diaper (laughing), and then he’s got a koozie that says ‘Pontoon’ on it.” Kimberly – “That’s funny.  That is a redneck picture.” Phillip – “And he’s goin’ ‘mmmm motorboatin’.’” Karen – “And he does. He says ‘Mmmm motoboa-in’” [laughs]