Little Big Town’s latest music video for their song “Rich Man” is available everywhere now, after making its Facebook world premiere. Off their 10th studio album, Mr. Sun, “Rich Man” was written by LBT’s Jimi Westbrook over the course of the last decade. The video features Charles Esten (“Outer Banks,” “Nashville”), who plays the central role of a father in the emotionally poignant video.
Produced and filmed by Running Bear Films in Nashville, TN, the video is a nostalgic film which pays homage to good men, hardworking people, and loving families everywhere. It tells the story of a young boy and his relationship with his father (Esten) over the course of time. Interwoven with a performance by Little Big Town, the video ends with a beautifully fitting twist: Westbrook himself playing the older grown-up version of the little boy.
Our video for “Rich Man” is out everywhere ❤️ There is no better time than now to remember and be thankful for those around you. https://t.co/az3fujmO0b pic.twitter.com/aY6rVtQ87u
— Little Big Town (@littlebigtown) December 16, 2022
“‘Rich Man’ has a special place in my heart, and I’ve been touched by the response it’s gotten from the record and playing it on the road. We wanted the video to show the love of family, and love of a father. This song makes me think of my own dad, and I wanted to honor that as well as the heart I have for my son,” says Westbrook. “Making this with Charles, the other actors, and of course Karen, Kimberly, and Phillip, was really a labor of love.”
Adds LBT’s Karen Fairchild: “‘Rich Man’ tells the story of how the deep roots of family ground us and give us the space to flourish and become who we are meant to be. True wealth is the story of this song.”