Opry Entertainment and Opry member group Little Big Town are teaming up during CMA Music Festival this week for “Day Drinking Day” to introduce fans to the second of four exclusive band-curated merchandise collections, “Why Don’t We Do A Little Day Drinking?” The day drinking commences and the collection launches Thursday, June 8.
As part of the launch, Opry Entertainment’s retail store The Nashville Collection located adjacent to the Wildhorse Saloon on Second Avenue will be transformed to the Little Big Town Pop-Up Shop featuring collections inspired by Little Big Town’s hits “Day Drinking” and “Boondocks” as well as other collections from the band including Kimberly Schlapman’s Love & Daisies kitchen line and the Fair Child clothing line from Karen Fairchild. The fun will continue two blocks over on the Ryman Auditorium Plaza with a “Day Drinking Day” bar featuring signature cocktails created by and named after the group’s members Jimi, Karen, Kimberly, and Phillip.
The day begins at 9 a.m. at Ryman Auditorium’s Café Lula with a Kegs and Eggs breakfast featuring a breakfast special including draft beer. The band is scheduled to appear on SiriusXM’s “Music Row Happy Hour” at 12:30 p.m. before signing merchandise from the new collection at the group’s pop-up shop 2 – 4 p.m.
Fans in Nashville for CMA Music Fest as well as those following the fun around the world June 8 are invited to participate by tagging photos throughout the day with #DayDrinkingDay for a chance to win one of several merchandise packages to be awarded throughout the day.
The “Why Don’t We Do A Little Day Drinking?” collection celebrates the laid-back spirit of Little Big Town’s 2014 chart-topper in signature drinkware, T-shirts, and beach towels, among other items. The collection is part of a larger retail collaboration between Opry Entertainment and the CMA/ACM Vocal Group of the Year and is exclusively available on Opry Entertainment websites (ryman.com and opry.com) and in Opry Entertainment retail stores in Nashville, TN. Two additional collections also inspired by Little Big Town’s music will be announced later this the year.
The launch of the collection marks the latest of several recent milestones for Little Big Town. Earlier this year, their new album, The Breaker, debuted No. 1 on the Billboard Top Country Albums chart and No. 4 on the Billboard 200, marking the group’s fourth Top 10 project on the Billboard 200 chart. The album features their current hit at country radio, “Happy People” as well the two-week #1 single, “Better Man.” The group is also currently in the middle of its 2017 residency at Opry Entertainment’s lauded Ryman Auditorium, in celebration of the venue’s 125-year history. For more information on residency dates, visit www.ryman.com.