On the heels of their “achingly poignant” (Sun-Sentinel) current single “Die From A Broken Heart” mounting over 50 MILLION streams, PLATINUM-selling duo Maddie & Tae are sharing the heart-bending official music video today at 3pm CT with a live chat and viewing on YouTube. In line with the “raw, vulnerable” (The Huffington Post) track, the video’s powerful treatment was predominately written by the award-winning duo, taking fans on a crushing journey through the demise of a young couple’s relationship with Maddie and Tae’s Taylor Dye stepping into the acting chair, while Maddie Marlow sets the scene narrating with striking vocals in the Carlos Ruiz-directed video.
“We knew that with a song like ‘Die From a Broken Heart,’ the music video needed to come from that same vulnerability and that’s exactly what we did,” Taylor Dye shared. “We went back and forth with our director Carlos Ruiz for weeks just trying to make sure we had all the tools to make this story come to life. This music video was healing for me and I hope it plays a part in someone else’s healing as well.”
“Fans can expect to see a completely different side to me,” says Taylor Dye. “I’ve never been the kind of gal who wears her heart on her sleeve, but this is the moment where I just let it all, let it all HANG OUT, BABY!”
“It’s very emotional. It’s probably the most emotional video we’ve ever filmed, and I’m just so proud,” says Maddie Marlow. “Tae just killed it. We’re getting an agent like stat, because she was so good. Yeah. I can’t wait. I hope people can feel the emotion that was put in the song and to the video.”
Maddie & Tae are next slated to appear at The 13th Annual ACM Honors on Wednesday, August 21, 2019 at Nashville’s historic Ryman Auditorium in Nashville, TN. Next month, the duo will resume as direct support on Carrie Underwood’s The Cry Pretty Tour 360 with stops at marquee venues like Los Angeles’ STAPLES Center (9.12), Nashville’s Bridgestone Arena (9.27) and New York City’s Madison Square Garden (10.2) and more.
Award-winning duo Maddie & Tae are drawing praise for their new music “anchored around their stellar vocal pairings and some of the tightest harmonies on Music Row” (Rolling Stone). Recently releasing their eagerly-awaited EP One Heart To Another, serving as a snapshot of more music to come from the duo later this year, “the sound is identifiable while still representing a distinct step forward” (Billboard). Maddie & Tae first broke out in 2013 with their brilliant take down of bro-country, “Girl In A Country Song,” which took Country radio by storm, skyrocketing to the top of the charts and quickly going PLATINUM. The duo became only the third female duo in 70 years to top the Country Airplay charts, also earning trophies from the Country Music Academy and Radio Disney Music Awards along with multiple ACM, CMA and CMT Award nominations. Receiving widespread praise from NPR, Billboard, Entertainment Weekly, The Washington Post, Glamour and others, country music’s hottest stars including Dierks Bentley, Lee Brice and Brad Paisley have welcomed Maddie & Tae on the road, with Carrie Underwood recently inviting the duo out as direct support on her 2019 The Cry Pretty Tour 360. For additional information, visit www.maddieandtae.com.
Maddie & Tae (DFABH video) OC: (Maddie) …the video. :33
TAE: “Fans can expect to see a completely different side to me. I don’t want to give too many details away, but yeah, I definitely think, I’ve never been the kind of gal wo wears her heart on her sleeve, but this is the moment where I just let it all, let it all HANG OUT, BABY!” MADDIE: “It’s very emotional. It’s probably the most emotional video we’ve ever filmed, and I’m just so proud. Tae just killed it. We’re getting an agent like stat, because she was so good. Yeah. I can’t wait. I hope people can feel the emotion that was put in the song and to the video.”
Maddie & Tae (DFABH video emotions) OC: (Tae) …feel something. :49
MADDIE: “My role in this is kind of being the narrator and watching my best friend go through kind of like how this inspiration started for this song. So, we just both really, really dug into the like just lowest, lowest parts of our (TAE: “Heartache.”). It was tricky, ‘cause I was like I have to be really, really emotional and I feel bad all the camera guys, especially with Tae’s scenes, they’re just like, you could see their eyes welling up watching her and watching me crying.” TAE: “My parents just happened to be in town when we were shooting, so I was like, ‘When else are you gonna be in town when we’re making music videos, so you have to come,’ cause they’ve never seen it. They came and one specific scene – I’m not gonna say what it is – but it made both of my parents cry. And I walked out and my mom had a red nose and my dad’s like, ‘I wasn’t crying. I wasn’t crying.’ (MADDIE: “Awwwwww.”) And I was like, ‘Oh no.’ Well, if it makes my parents cry, hopefully it’ll makes people feel something.”