Parker McCollum won the ACM award for Visual Media of the Year for his music video “Burn It Down,” directed by Dustin Haney. This is the Texas native’s second career ACM Award. In 2022, Parker won ACM New Male Artist of the Year. He is also nominated for ACM Single of the Year for his recent fourth No. 1, “Burn It Down,” and he’s set to perform on the show, as well.
Parker was surprised on stage with the award, presented by Old Dominion during his headlining performance set at Parker McCollum and Friends: ACM Lifting Lives LIVE, an all-star fundraiser concert on the green at Topgolf – The Colony. Proceeds from the show will benefit the philanthropic partner of the Academy of Country Music.
Baby, don't "Burn It Down" because @ParkerMcCollum just won ACM Visual Media of the Year for his smoldering music video! 🔥 #ACMawards pic.twitter.com/B0TmKHpEtP
— ACM Awards (@ACMawards) May 16, 2024
The 59th Annual ACM Awards, hosted by Reba McEntire, will stream live from Ford Center at The Star in Frisco, Texas on May 16th at 8pm ET/7pm CT/5pm PDT on Prime Video. You can also catch offical red carpet coverage on Prime Video, the Amazon Music Channel on Twitch and P, the Amazon Music Channel on Twitch and Amazon Live, starting at 7 p.m. EDT/6 p.m. CDT/4 p.m. PDT.
Audio / Parker McCollum talks about shooting the video for his recent No. 1 song, "Burn It Down."
DownloadParker McCollum (Burn It Down video) OC: …turned out great. :38
“Man, the video was pretty easy, actually. I talked to Dustin, the director, and I was like, ‘Man, I feel like wherever we are, we’re just blowing stuff up and so let’s go blow some stuff up and burn it down.’ And he had a great vision out there in New Mexico. We were in the desert, I mean, the desert, desert. You couldn’t, it was like the ocean, but sand; the middle of the ocean but sand. And it was actually really cold in the morning, then it got really hot at night and then the smoke and the fire and they’re wanting me to walk through it over and over, take after take after take. I’m walking through like this chemical burning black smoke. I’m like this is really risking it for a music video, but it turned out great.”
