Country superstar Sam Hunt releases the music video for “Hard To Forget” today (March 20th). Directed by Tim Mattia, the video revolves around a cast of characters taking up residence at the lowbrow “Southside Motel.” With Hunt set among the tenants, he takes us through his day seeing everything from a card game gone sideways and a down on his luck clown to poolside partiers and a blissful little girl dancing to the light-hearted tune.

Following Hunt’s No. 1 hit “Kinfolks,” “Hard To Forget” made its debut as the most-added song on country radio last week and is quickly making its way up the airplay charts. The new song is the latest taste of what is to come on Hunt’s upcoming April 3 album SOUTHSIDE.

Watch the “Hard To Forget” Video HERE  |  Preorder SOUTHSIDE HERE

In light of the ongoing news and health concerns surrounding coronavirus COVID-19, the recently announced SOUTHSIDE album release party scheduled for April 3 in Las Vegas has been canceled and the opening weekend of The Southside Summer Tour has shifted to June 11 in Atlanta. Charlotte, Raleigh and Bristow are rescheduled to Oct. 1, 2 and 3 respectively. All tickets purchased will be honored for the rescheduled dates. For any further ticket inquiries, fans are advised to reach out to point of purchase.