Back to news 07/29/21


Sam Williams
Sam Williams and Zelly Dugan (Photo Credit: Tristan Cusick)


Today, Nashville singer/songwriter Sam Williams shares the video for “10-4.” Directed by Kwaku Ospinto and shot in the remote woods of Joelton, Tenn. and at Marrowbone Lake in Nashville, Tenn., the video captures the feeling of idealizing a perfect love that can seem so pure and simple, but in reality, is a lot more complex.

Watch the video for “10-4” now HERE.


Listening to ‘10-4’ as a song, you may not think of it as idealistic or wishful, it may just sound feel-good,” says Williams. “With this video, I wanted to explore the complexity of relationships and the idea that things are not always as they seem. It’s not clear if the relationship portrayed is real or was all a dream of what love could be like. I love the abstractness of the video and hope it’s not what the listener would expect.

Originally released in May, “10-4” was co-written by Sam and Daniel Tashian (Kacey Musgraves, Lee Ann Womack), and produced by Jaren Johnston (Keith Urban, Thomas Rhett).

Earlier this month, Williams announced that his debut album, Glasshouse Children, is set to arrive August 20 via Mercury Nashville. Ahead of the release, he shared a brand-new song, “Kids (Feat. Keith Urban).” “Kids” was written by Hank Compton, Boots Ottestad (Robbie Williams, Tim McGraw) and Eric Arejes (Tim McGraw, Thompson Square, Rachel Wammack), produced by Jaren Johnston (Keith Urban, Thomas Rhett) and features Keith Urban on electric guitar. Listen to “Kids (Feat. Keith Urban)” now HERE.

To date, Sam has shared five songs as a taste of what’s to come from Glasshouse Children — “Kids (Feat. Keith Urban)” was preceded by “10-4,” ”Can’t Fool Your Own Blood,” “SHUTEYE” and “The World: Alone,” a song he released in honor of his late sister Katie Williams’ 28th birthday. The tracks have received critical acclaim from the likes of American Songwriter, Billboard, NPR and Rolling Stone who praised “Can’t Fool Your Own Blood” as “a haunting performance worthy of his surname.”