Back to news 09/27/17

SHANIA TWAIN DIDN’T PLAN ON CO-PRODUCING HER NEW ALBUM, NOW.

SHANIA TWAIN DIDN’T PLAN ON CO-PRODUCING HER NEW ALBUM, NOW.
Artist
Shania Twain

Shania Twain is set to release her brand new album NOW on September 29th. Three decades into her storied career as the “top-selling female country artist of all-time,” Shania confidently embraces the moment on her triumphant fifth full-length album on Mercury Nashville and her first album since 2002. Assuming the role of sole songwriter for the first time and overseeing production as a co-producer, this is the woman the world knows and loves at her brightest, boldest and best. NOW, offered as both a 12-track standard and a 16-track deluxe, is available for preorder now and includes an instant download of the album’s lead single “Life’s About to Get Good.” The joyful new tune premieres today on country radio platforms around the globe.

Shania said while she was writing the songs for her new album, Now, she wasn’t sure what her role was going to be in the production.

“I actually didn’t think I’d have much of a place in the production at all, but I just stayed involved the whole way as songs were being finished. I had ideas and visions about what instruments I wanted to use, the mood of the sound of each song – and they’re all individual. I wanted authenticity in the music, but I wanted to enjoy technology as well. I wanted to marry those two worlds,” says Shania. So, I had a lot of ideas already about that, but I thought I was going to give all that direction to the producers and then I would just wait, you know? [laughs] Wait and just see what would happen, but I just ended up being really involved I think more because there were several producers involved, I wanted it all to be cohesive in the end and it just took, I just had to stay involved. I had to tie it all together, and I really enjoyed that role. So that role fell more, came out really organically and not as a plan. I really loved that whole experience. I learned a lot too and appreciated my own ability there that I never really knew I had, so I learned that about myself. That was also really empowering, just saying, ‘Hmm, I can do this.’”

Shania will appear on the Ellen DeGeneres Show on Friday and is set to perform her song, “Swingin’ With My Eyes Closed.”

The international superstar will launch her NOW World Tour May 3rd in Tacoma, Washington and will run through the rest of next summer, wrapping in Las Vegas August 4th at MGM Grand Garden Arena.

Audio / Shania Twain talks about the production element and how she ended up co-producing her new album, Now.

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Shania Twain (album production) OC: …I can do this. 1:21
“I really wasn’t sure what my role was going to be in the production. I actually didn’t think I’d have much of a place in the production at all, but I just stayed involved the whole way as songs were being finished. I had ideas and visions about what instruments I wanted to use, the mood of the sound of each song – and they’re all individual. I wanted authenticity in the music, but I wanted to enjoy technology as well. I wanted to marry those two worlds. So, I had a lot of ideas already about that, but I thought I was going to give all that direction to the producers and then I would just wait, you know? [laughs] Wait and just see what would happen, but I just ended up being really involved I think more because there were several producers involved, I wanted it all to be cohesive in the end and it just took, I just had to stay involved. I had to tie it all together and I really enjoyed that role. So that role fell more, came out really organically and not as a plan. I really loved that whole experience. I learned a lot too and appreciated my own ability there that I never really knew I had, so I learned that about myself. That was also really empowering, just saying, ‘Hmm, I can do this.’”

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