The Academy of Country Music and the Country Music Association Entertainer of the Year, Luke Bryan took the stage on Thanksgiving at AT&T Stadium to kick off The Salvation Army’s 125th Red Kettle Campaign with a LIVE nationally televised halftime performance during the Dallas Cowboys game against the Carolina Panthers on CBS. The performance marked the nineteenth year of the partnership between the Dallas Cowboys and The Salvation Army.

The campaign officially began with Luke’s LIVE halftime performance and the inaugural Red Kettle donation from Jerry Jones, owner and general manager of the Dallas Cowboys, and his family. Since teaming up in 1997, the collaboration of The Salvation Army and the Dallas Cowboys has raised more than $2 billion for the Red Kettle campaign, which provides America’s most vulnerable with food, shelter and other support throughout the year.

Luke joined a star-studded list of past performers including Selena Gomez, Kenny Chesney, Enrique Iglesias, Keith Urban, Daughtry, Jonas Brothers, Kelly Clarkson, Carrie Underwood, Sheryl Crow, Destiny’s Child, Toby Keith, LeAnn Rimes, Creed, Jessica Simpson, Billy Gilman, Clint Black, Randy Travis and Reba McEntire.

About Luke Bryan

Since the debut of his first album in 2007, Luke Bryan has placed 14 singles at #1 and sold nearly 8 million albums with 30 million digital tracks from his five studio albums. He has twice been named Entertainer of the Year by both the Academy of Country Music and the Country Music Association. Luke’s new album Kill The Lights recently debuted at #1 on both the Billboard Top 200 and Top Country Albums charts. This is Luke’s third consecutive album to debut at #1 on the Billboard Top 200. Kill The Lights was the third-largest-selling album debut in 2015 at the time of its release, after R&B / hip hop releases from Drake and Kendrick Lamar. Kill The Lights is also the highest country album debut in the last two years, since his own Crash My Party debuted at #1 in August 2013.