Luke Bryan kicks off his annual CRASH MY PLAYA event Thursday (January 19th). The four-day event, which takes place Thursday through Sunday (January 22nd) at the AAA Four Diamond Awarded Moon Palace Cancun.

Luke is thrilled to bring along all of the artists, including co-headliners Chris Stapleton and Cole Swindell, as well as Ashley McBryde, Brian Kelley, Carly Pearce, Chase Rice, Dylan Scott, DJ Rock and Kendall Marvel. Fellow American Idol judge Lionel Richie will make his debut appearance at the event as a guest performer during Luke’s final show of the weekend, while Dustin Lynch returns to host a special all-day edition of his famous pool party.

Luke says he tries to up the “fun” quotient every year. “I think anytime people can be in the cold up in the United States or wherever they’re at in the world and it’s cold and dreary and you can come down to Mexico and get in the ocean and it’s like 85 degrees, you can stand there with your toes in the sand and listen to great country music and every year we have new artists that show up,” he says. “And I love the fact that we get a lot of new talent down there, some artists that are just getting their career going, and the fact that Dustin Lynch does his pool party every year, it’s one of the most amazing moments of the week. But I think the fans get down there and have a blast. We try to make it more fun every year.”

On February 19th, Luke, Katy Perry and Lionel Richie are back for their sixth season as celebrity judges on ABC’s American Idol.