Four-time Grammy Award winner Keith Urban debuts his documentary short “The Making Of John Cougar, John Deere, John 3:16” today at http://www.ew.com/article/2015/07/30/keith-urban-documentary-john-cougar-deere.  The 7-minute piece is a revealing, inside look into the recording of Urban’s latest and fastest selling single in nearly a decade, and is also available for posting via https://www.youtube.com/embed/xKdx27gMDTY.

A four-minute version is also available at https://www.youtube.com/embed/F4rC20qxTJU.

Narrated by Urban, the documentary delves into the creative journey through which John Cougar, John Deere, John 3:16 was conceived.  It chronicles the recording of the song, warts and all, from Urban’s initial frustrations of ‘where to even start (the song)’ to the unfamiliar revelation that the song’s foundation would be built around the bass guitar, rather than Urban’s usual six-string. Light-hearted moments also reveal what Urban forgets to do when singing and why his “crowd of four” unknown backing singers stare at their phones while singing.

“We couldn’t recall a song-specific documentary short that really gave a feeling for how a song comes together,” said Urban.  “We’re usually filming anyway and the evolution of “John Cougar, John Deere, John 3:16” really did happen in the studio, so we thought why not share some of the fun (and creative angst) that we usually have in the studio with our fans!”

Urban is currently on tour performing at fairs and festivals throughout the U.S. and Canada and will begin filming for American Idol in August.  The official music video for John Cougar, John Deere, John 3:16, the first from Urban’s next studio album, is due to be released next month.