Luke Bryan is ready to have one margarita, two margaritas and maybe more when his ninth annual four-day concert vacation, Crash My Playa, kicks off on Wednesday (January 17th) and runs through Saturday (January 20th) at the Four Diamond Awarded Moon Palace Cancún.

It’s time to leave behind the snow and head on down to the beach. Who’s ready for @crashmyplaya this week? pic.twitter.com/eZBkM7otp0

— Luke Bryan (@lukebryan) January 16, 2024

He’s got a stellar lineup this year with headliners Jon Pardi, Jelly Roll and himself with his Luke & Friends night featuring Dierks Bentley and Eddie Montgomery of Montgomery Gentry that wraps up the event. Dustin Lynch is back with his annual all-day pool party, as well as performances by Bailey Zimmerman, Jon Langston, Mitchell Tenpenney, ERNEST, Lily Rose and more.

Luke says the working vacation comes at the right time, just as people are getting tired of the cold and usually a snowstorm in Nashville, which did happen this year in a big way with several inches of snow falling between this past Sunday and Monday.

“(We’ve) got a great year planned,” says Luke. “We’ve got Jon Pardi and Jelly Roll and got Dierks coming out as a special guest; Eddie Montgomery coming out. I mean, I’m a huge Montgomery Gentry fan, so the fact that I can stand up there and sing songs with Eddie Montgomery on our ‘Friends’ night is gonna be amazing. It’s just gonna be another great year of Playa, and we’ve got Dustin Lynch getting ready for the pool party, so Playa’s just been a great thing. Just about the time it gets too cold to be in Nashville, we fly to Mexico and get warm. Every time we’re driving to the airport, it’s a snowstorm.”

Attendees can probably expect Luke and Pardi to perform their duet “Cowboys And Plowboys” together at least one night…maybe more.