Luke Bryan has been named Country Radio Broadcasters (CRB) 2021 Artist Humanitarian Award recipient. Luke was recognized with the honor during his appearance on the annual “CRS Artist Interview,” sponsored by BMI, during CRS 2021: The Virtual Experience.
CRS/CRB Board President Kurt Johnson commented, “Luke is a big star with a bigger heart. From his earliest days to as recently as Super Bowl LV, he’s leveraged his influence for good and helped songwriters, farmers, children, small businesses—people in so many different walks of life that Luke Bryan’s philanthropic work has touched. We’re so proud to honor him with this much-deserved award.”
Luke is recognized for his charitable work with numerous organizations over the years, including ACM Lifting Lives, CMA Foundation, Make-A-Wish Foundation, Monroe Carell Jr. Children’s Hospital at Vanderbilt, Shriners Hospital, St. Jude, TJ Martell, and more. As well as his ongoing efforts with the Brett Boyer Foundation and Bayer’s #HeresToTheFarmer campaign through his annual Farm Tour.
The Brett Boyer Foundation is an organization that is very dear to Luke’s family, formed in honor of his late niece, Sadie Brett Boyer. Their mission is to raise awareness for Congenital Heart Disease (CHD) and fund research for advance treatment options. Luke and his wife Caroline established Brett’s Barn at their farm outside of Nashville as part of Caroline’s promise to buy Brett a pony someday. The barn is now the home of a growing species of animals.
Luke’s annual Farm Tours, launched in 2009, highlight and celebrate the contributions of America’s farmers. Every year a portion of the concert proceeds are donated as college scholarships for students of farming families where the tour is played. In 2015, Luke partnered with Farm Tour sponsor Bayer who launched the #HeresToTheFarmer campaign to support their hard work and help fight hunger throughout the country. Since its inception, the campaign has donated four million meals across the U.S. in addition to thousands of dollars to area food banks and local farmers in each of the Farm Tour cities.
When the pandemic hit in 2020, Luke’s philanthropic support continued. Last April, Luke performed as part of Verizon’s weekly streaming entertainment series in support of small businesses affected by COVID-19, Pay It Forward Live. The performances were streamed on Twitter @Verizon, Yahoo, Verizon’s Facebook page, Fios Channel 501, FOX NOW and iHeart. Viewers were encouraged to do what they could to support local businesses in their own communities by shopping online, buying gift cards to be used when businesses reopened or ordering a meal. Verizon also donated $10, up to $2.5 million, to support small businesses when the hashtag #PayitForwardLIVE was used.
In May 2020, Luke teamed up with BMI and radio broadcasting groups to help raise money for songwriters who have been affected by the novel coronavirus (COVID-19) pandemic. A Salute to the Songwriters aired on more than 100 radio stations nationwide. Proceeds went directly to the MusiCares COVID-19 Relief fund, created by BMI, ASCAP and SESAC.
Luke’s engagement with Verizon continued during Super Bowl LV as part of The Big Concert for Small Business. The concert was livestreamed on Yahoo, Fios, @Verizon on Twitter, Twitch, YouTube and TikTok and broadcast on BET, CBS Sports Network, CMT, MTV2 and MTV Live, as well as airing on iHeart and Sirius. Verizon made a multi-year commitment to bring one million small businesses forward by 2030 with resources to help them succeed in the digital economy and committing $10 million to small business support through the nonprofit Local Initiatives Support Corporation (LISC), focusing on business owners in historically underserved communities.
Luke’s additional charitable endeavors, fundraisers, and concerts have included the City of Hope, Grammy MusiCares, Heart of South Georgia Fund, Ryan Seacrest Studio, Second Harvest Fund Bank, Wounded Warrior Project, and MORE.
The CRB Artist Humanitarian Award was created in 1990 by the organization’s board to honor those Country music artists who have exhibited exceptional humanitarian efforts during their career. Past recipients include Kenny Chesney, Blake Shelton, Dierks Bentley, Lady A, Carrie Underwood, Rascal Flatts, Tim McGraw and Faith Hill, Trace Adkins, Randy Owen, Toby Keith, Brad Paisley, Brooks & Dunn, Reba, Vince Gill, Garth Brooks, and Charlie Daniels, among others.
CRS 2021: The Virtual Experience was held Tuesday, Feb. 16, through Friday, Feb. 19.
About Luke Bryan: Luke wrapped 2020 as Billboard’s Top Country Artist of the 2010s by reigning on their charts with 11 #1s on the Hot Country Songs chart and nine #1s on the Top Country Albums chart during the last decade. Since his debut in 2009, Luke has garnered 25 #1 hits and has more RIAA certified digital singles than any other country artist with 54.5 million. Luke has also tallied 14.6 Billion streams, 12.5 million albums sold with four Platinum albums, two 4x-Platinum albums, seven RIAA certified albums, 22 Platinum singles and 12 Multi-Platinum singles. Luke’s seven headline concert tours have played for 12 million fans including 36 stadium concerts, 11 Farm Tours, six years of Spring Break shows and six sold-out Crash My Playa concert events.
He was recognized as a CMT Artist of the Year six consecutive times, was twice named the Entertainer of the Year by BOTH the Academy of Country Music and the Country Music Association and was honored as a NSAI Artist/Songwriter of the Year. In total Luke has won over 40 music awards including seven ACM awards including his honor as the first-ever recipient of the ACM Album of the Decade Award for Crash My Party, seven CMT Music Awards, five Billboard Music Awards, four American Music Awards, two CMA awards, an iHeart and a Teen Choice award and more. Luke was also named the Most Heard Artist of the Decade by Country Aircheck.
Earlier this month, Luke, along with fellow judges Katy Perry and Lionel Richie, kicked off the fourth season of American Idol on ABC. On April 9, Luke will release a deluxe version of his #1, RIAA gold certified album BORN HERE LIVE HERE DIE HERE (Deluxe Edition) with six NEW songs to add to the album’s original 10 tracks.