Back to news 08/13/19

MADDIE & TAE RELEASE THE BEHIND-THE-SCENES OF THEIR VIDEO FOR “DIE FROM A BROKEN HEART.”

MADDIE & TAE RELEASE THE BEHIND-THE-SCENES OF THEIR VIDEO FOR “DIE FROM A BROKEN HEART.”
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Maddie & Tae

Maddie & Tae just premiered the behind-the-scenes footage of their video, “Die From a Broken Heart” on People.com. The official video, which just went live a few days ago, already has close to a 1.1 million views, and when fans do a deeper dive into the BTS, they’ll soon discover just how true-to-life the actual video is for Tae Dye, one member of the duo, who suffered a heartbreak just two weeks prior to writing the tune with partner Maddie Marlow, Jonathan Singleton and Deric Ruttan. “Everyone is about to get a front-row seat to my biggest heartbreak,” says Tae, adding, “and I’m terrified.”

Director Carlos Ruiz brought the idea to the pair with Tae acting out the story of the song with Maddie as the “musical narrator.” While the clip doesn’t necessarily echo the reality of Tae’s breakup, the duo did offer up some suggestions.

“This is the most hands on we’ve ever been with a treatment,” says Maddie. “We kinda had the bones, and then we just filled in all the rest. And it was really cool because Carlos (Ruiz) was really kind to let us kind of recreate everything and kind of switch around some things and make it a little more personal. So, it was really cool to get to collaborate together and make this song come to life visually.” Click here for more audio from M&T on making the video for “Die From a Broken Heart.”

The pair has a few dates before rejoining Carrie Underwood and Runaway June on the next leg of the Cry Pretty Tour 360 September 10th in San Diego.

Audio / Maddie & Tae’s Maddie Marlow says they were able to offer up some ideas for the treatment of the video for “Die From a Broken Heart” to make it more true-to-life.

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Maddie & Tae (DFABH hands on) OC: …to life visually. :24
MADDIE: “This is the most hands on we’ve ever been with a treatment. We kinda had the bones, and then we just filled in all the rest. And it was really cool because Carlos (Ruiz) was really kind to let us kind of recreate everything and kind of switch around some things and make it a little more personal. So, it was really cool to get to collaborate together and make this song come to life visually.”

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