Today, three-time GRAMMY Award winner Darius Rucker, Fanatics — the world’s leading provider of licensed sports merchandise — and the National Football League (NFL) unveiled the NFL x Darius Rucker Collection by Fanatics, a new line of officially licensed NFL apparel inspired by Rucker’s love of music, football and fashion.
Announcing NFL X Darius Rucker! Been a big @NFL fan my entire life, so it’s a dream come true seeing my logo next to the NFL logo on merchandise for ALL 32 teams. Can’t wait to see y'all enjoy this collection!
NFL Shop – https://t.co/LIhcSFeJQn
Fanatics – https://t.co/W7hs7fKF0U pic.twitter.com/eRKIKorSf6
— Darius Rucker (@dariusrucker) November 15, 2021
“I’ve been a huge NFL fan my entire life, so it’s a dream come true to see my logo right next to the NFL logo on these items,” said Darius. “It has been a blast working with two great partners, Fanatics and the NFL, to make this project a reality. I’m so proud of the products we’ve created, and I can’t wait to see fans enjoying this collection throughout the rest of the season and for years to come.”
Starting today, the collection will begin rolling out for purchase across the Fanatics network of online stores, including NFLShop.com and Fanatics.com. The product assortment features premium items for all 32 NFL teams including t-shirts, fleece, outerwear, sweats and more, and prices range from $29.99 to $99.99. Select images of the assortment can be found HERE.
“Sports and entertainment have incredible crossover appeal, and this is a great example of incorporating the worlds of pop culture and music into our business,” said Vicky Picca, Fanatics Senior Vice President of Business Affairs. “Teaming up with multi-Platinum music icon Darius Rucker and our partners at the NFL has allowed us to do that through this unique, quality assortment of NFL fan gear for all 32 teams.”
“Our celebrity collaborations perform well on NFL Shop, and we are thrilled to now be teaming up with country star, Darius Rucker for the NFL x Darius Rucker Collection by Fanatics apparel line,” said Ryan Samuelson, Vice President of Consumer Products at the NFL. “Darius’ love of football combined with his love of music made him the perfect candidate to collaborate with and we are excited for fans to shop the new collection available across all 32 teams.”
The official launch of the line follows Rucker’s announcement of his 2022 tour, Darius Rucker Live, which will visit iconic theater venues across the country starting early next year.
He is also actively working on his next solo album, featuring current single “My Masterpiece” and recent No. 1 hit “Beers And Sunshine.” BCL Entertainment, a company that specializes in partnering talent with brands, brokered the partnership between Fanatics, the NFL and Rucker.
For more information on all of Rucker’s ongoing projects, visit www.DariusRucker.com and follow on socials @DariusRucker.