• LUKE BRYAN WRAPS “COUNTRY ON TOUR” AND CLOSES OUT YEAR FULL OF UNIQUE CONCERT EVENTS.

    Luke Bryan, a five-time Entertainer of the Year and the co-host of “The 57th Annual CMA Awards” taking place November 8 on ABC, wrapped his “Country On Tour” over the weekend closing out another stellar touring year. Luke’s additional major concert events in 2023 included “Crash My Playa,” the continuation of “Luke Bryan: VEGAS” and “Farm Tour.” During his career Luke has performed for more than 14 million fans.

    The “Country On Tour” wrapped Saturday in Charleston, SC and featured many of country music’s up and coming artists like Chayce Beckham, Tyler Braden, Ashley Cooke, Jackson Dean, Jon Langston, Conner Smith, Alana Springsteen, Hailey Whitters, and DJ Rock. In the last 10 years of touring, Luke has introduced more than 150 artists to his audiences.

    Luke will play his final dates of his record-breaking headline engagement at Resorts World Las Vegas, “Luke Bryan: VEGAS,” with six remaining shows- including New Year’s Eve!! – on December 29, 30 & 31, 2023 and January 3, 5 & 6, 2024. Tickets available at axs.com/lukeinvegas.

    And also, on sale now, “Crash My Playa” 2024 taking place January 17-20 will feature two Luke headline concerts with special guest appearances by Dierks Bentley and Eddie Montgomery on the final night, as well as headline shows by Jon Pardi and Jelly Roll. Additional performers include Dustin Lynch, Ernest, Jon Langston, and Mitchell Tenpenny as well as Ashley Cooke, Avery Anna, Lily Rose, Zach Top, Bailey Zimmerman, and DJ Rock. Packages available at CrashMyPlaya.com.

    2023 began with the all-inclusive destination concert event in Cancun, Mexico, “Crash My Playa,” which sold-out for the eighth time. The 36-city “Country On Tour” followed in the spring and included his sixth consecutive sold-out concert in Nashville’s Bridgestone Arena (2023, 2021 and back-to-back concerts in both 2013 and 2017.) He talked to the Tennessean about how he keeps that “special magic” with fans. This fall Luke brought large-scale concerts into five small towns across the US this fall with his fourteenth “Farm Tour.” Since the tour began in 2009, he has granted 83 college scholarships to students from farming families who are attending the local college or university near the tour stops. Tour sponsor Bayer continued their #HerestotheFarmer campaign in support of Feeding America® donating seven million meals since the partnership began and sponsor Fendt donates $50,000 to the national FFA organization.

    Luke’s latest single, “But I Got A Beer In My Hand,” is climbing the country charts.

  • NEWS AND NOTES: George Strait, Mickey Guyton, Darius Rucker, Shania Twain, Chris Stapleton

    George Strait is nominated for Top Country Touring Artist at this year’s Billboard Music Awards (BBMAs), along with Luke Combs and Morgan Wallen. You can watch the BBMAs November 19th on Billboard social channels, as well as via BBMAs.watch.

    https://twitter.com/BBMAs/status/1717565246527721907

     

    Mickey Guyton will perform the National Anthem at Game Four of the World Series between the Arizona Diamondbacks the Texas Rangers on Tuesday (October 31st). FOX’s coverage of the 2023 World Series presented by Capital One begins at 7pm ET for all games and will include National Anthem performances at approximately 7:45pm ET.

    Darius Rucker teamed up with rapper/singer Dax for a remix of the breakout star’s remix of “To Be A Man.” The pair filmed the official music video in Nashville.

    Shania Twain‘s Come On Over album has been R.I.A.A. certified TWO TIMES Diamond, which is the highest-certified album for a female artist in the country genre.

    https://twitter.com/RIAA/status/1719036528138322347

     

    Chris Stapleton chatted with Willie Geist on NBC’s Sunday Sitdown to chat about his rehearsal space, guitars, his new album “Higher” and his Super Bowl performance that brought grown men to tears. Check out the interview below. Stapleton’s new album will be available November 10th.

     

    Video /

  • MADDIE & TAE’S WE NEED CHRISTMAS (EXTENDED VERSION) IS AVAILABLE NOW.

    Multi-Platinum country duo Maddie & Tae are sparking the holiday spirit with We Need Christmas (Extended Version), available today. Three additional Christmas classics – “It’s Beginning To Look A Lot Like Christmas,” “The Christmas Song” and “White Christmas” – round out the track list for the nine-song project, that features both holiday favorites and festive original songs.

    “We’re so excited that our new holiday album is waiting for you when the Christmas spirit hits,” shared Maddie & Tae. “We’ve added three of our favorite holiday songs to We Need Christmas, and hope it adds some joy to your holiday season. It’s never too early in our book!”

    Maddie & Tae’s We Need Christmas (Extended Version) Track List:
    1. “This Christmas”

    1. “It’s Beginning To Look A Lot Like Christmas”
    2. “Holly Jolly Christmas”
    3. “O Come All Ye Faithful”
    4. “The Christmas Song”
    5. “Merry Married Christmas”
    6. “Christmas (Baby Please Come Home)”
    7. “White Christmas”
    8. “We Need Christmas”

    Maddie & Tae’s current single, “Heart They Didn’t Break,” is available on all platforms and playing on country radio now. The song’s lyrics tell a story of true friendship in times of heartbreak, as the pair take turns on lead vocals. American Songwriter praises, “The release continues Maddie & Tae’s symbiotic harmonies and endlessly catchy melodies,” while Taste Of Country calls it “a best friend ballad that’s sure to stick to the hearts of country music fans.”

    Maddie & Tae are currently nominated for Vocal Duo of the Year at the upcoming 57th Annual CMA Awards.

    For more information and to keep up with Maddie & Tae, visit www.maddieandtae.com.

    About Maddie & Tae:
    Award-winning duo Maddie & Tae channel their unbreakable bond, honest songwriting and “some of the tightest harmonies on Music Row” (Rolling Stone) into their new single “Heart They Didn’t Break,” out now. Together as longtime friends and music collaborators, Maddie Font and Taylor Kerr co-wrote each track on their latest 1-2 punch project Through The Madness Vol. 1 and Vol. 2. The pair previously drew praise for their No. 1 debuting The Way It Feels album, including the 3X Platinum-certified No. 1 hit, “Die From A Broken Heart.” With “Die From A Broken Heart” topping the country airplay charts, Maddie & Tae became the first and only female twosome with multiple No. 1s.

    Maddie & Tae first broke out in 2013 with their brilliant counter to bro-country, the Platinum-selling smash, “Girl In A Country Song,” which took Country radio by storm, skyrocketing to the top of the charts and establishing them as only the third female duo in 70 years to top the Country Airplay charts. They took home Group/Duo Video of the Year (“Woman You Got”) at the 2022 CMT Music Awards, and are currently nominated for Vocal Duo of the Year at the 57th CMA Awards. They have earned trophies from the Radio Disney Music Awards and CMA Awards, along with multiple ACM, Billboard and CMT Music Award nominations. Maddie & Tae have received widespread praise from Associated PressBillboard, Entertainment Weekly, NPR, The Tennessean, The Washington Post, Glamour and others. The celebrated duo has toured with country music’s hottest stars including Carrie Underwood, Dierks Bentley, and Brad Paisley. Their headlining All Song No Static Tour sold out major markets coast-to-coast in 2022 and 2023. For more information, visit www.maddieandtae.com.

    Audio / Maddie & Tae's Taylor Kerr talk about how Christmas music makes her feel.

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    Maddie & Tae (Christmas music) OC: …feels so good. :40
    “Christmas music is so joyful without even trying. I think for me listening to it personally, it reminds me of sitting around the piano at my Nanny and Papa’s house and my Nanny would play on the piano and sing Christmas carols and all of us grandkids would just like sing along, and my Papa was a fantastic singer, as well. So, it really just brings up a lot of great like nostalgic memories and makes me think of my family, and with the very busy, crazy, chaotic lives that we lead, Christmas is always a place for home, for rest, for those traditions, and it feels so good.”

    Audio / LINER Maddie & Tae (available now)

    Download
  • JON PARDI SET TO RELEASE HIS HOLIDAY ALBUM, MERRY CHRISTMAS FROM JON PARDI, ON FRIDAY, OCTOBER 27TH.

    Jon Pardi has released his first-ever holiday album, Merry Christmas From Jon Pardi. Produced by the award-winning team—Pardi, Bart Butler and Ryan Gore–the 12-track project brings Pardi’s style to classics including “Please Come Home for Christmas” and “All I Want for Christmas is You,” some surprises like “Swing on Down to Texas,” “A Long December,” and “I’ve Been Bad, Santa” with Pillbox Patti, plus Pardi introduces original tunes “Beer for Santa,” “400 Horsepower Sleigh,” “Merry Christmas from the Keys” and more.

    Jon recorded his new holiday album in February, and he advises other artists to do the same. “We recorded Merry Christmas From Jon Pardi in February, so it wasn’t too far out from Christmas. So, it was still cold out, and the Christmas ornaments were freshly put away. So, like to dig ‘em out, it wasn’t like a big deal. Everything we knew was right there because we just put it back,” says Jon. “So, we dug it out and it was great, and I highly suggest doing it then ‘cause you still have a coat on. I know it sounds kind of, hmmm, it sounds out of normal ‘cause he’s wearing a coat, but a lot of standards are recorded in the (studio) in July. Do you know how hot it is in July in Nashville? The last thing you want to think about is Christmas in July. So, if any artist is listening or anybody making a Christmas record, do it in January or February. It’s such a better feeling, ‘cause it’s cold and Christmas is not that far in the past.”

    Merry Christmas From Jon Pardi Track Listing:

    1. Beer For Santa
    2. 400 Horsepower Sleigh
    3. All I Want For Christmas Is You
    4. Let It Snow, Let It Snow, Let It Snow
    5. Merry Christmas From The Keys
    6. Please Come Home For Christmas
    7. Santa Looked A Lot Like Daddy
    8. I’ve Been Bad, Santa (And Pillbox Patti)
    9. Reindeer
    10. Swing On Down To Texas
    11. Winter Wonderland
    12. A Long December

    Jon will kick off the holiday season performing live at Nashville’s favorite holiday tradition, Opry Country Christmas, on November 26th, as his first major activity as an Opry member. Tickets for Opry Country Christmas are on-sale now at opry.com. The celebration then continues with the Christmas Cowboy’s previously announced winter holiday show at the Beacon Theatre in New York City December 16th. Tickets are available now at JonPardi.com.

    Jon is currently making waves at radio with his new single, “Cowboys And Plowboys,” with his buddy Luke Bryan.

     

    Audio / Jon Pardi recorded his new Christmas album in February and advises other artists to do the same.

    Download

    Jon Pardi (recording Christmas album) OC: …in the past. :55
    “Well, we recorded Merry Christmas From Jon Pardi in February, so it wasn’t too far out from Christmas. So, it was still cold out, and the Christmas ornaments were freshly put away. So, like to dig ‘em out, it wasn’t like a big deal. Everything we knew was right there because we just put it back. So, we dug it out and it was great, and I highly suggest doing it then ‘cause you still have a coat on. I know it sounds kind of, hmmm, it sounds out of normal ‘cause he’s wearing a coat, but a lot of standards are recorded in the (studio) in July. Do you know how hot it is in July in Nashville? The last thing you want to think about is Christmas in July. So, if any artist is listening or anybody making a Christmas record, do it in January or February. It’s such a better feeling, ‘cause it’s cold and Christmas is not that far in the past.”

    Audio / Jon Pardi reveals one of his favorite holiday songs, which he didn't record for his new Christmas album.

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    Jon Pardi (favorite Christmas song…not on his Christmas album) OC: …around Christmastime.” :28
    “One of my favorite Christmas songs of all time is ‘Blue Christmas’ by Elvis, because Elvis’ Christmas record is one of my favorite Christmas records AND ‘Blue Christmas’ has been recorded so much, that’s why I didn’t record it. A lot of people were like, ‘Why didn’t you record ‘Blue Christmas?’ You love ‘Blue Christmas.’ I was like, ‘Well, everybody records ‘Blue Christmas.’ I was trying to make a new Christmas record that’s a little fresh, so that’s why I didn’t record ‘Blue Christmas.’ But it is literally one of my favorites. It reminds me of my grandmother around Christmastime.”

    Audio / LINER Jon Pardi (Christmas album available now)

    Download

     

  • BRYCE LEATHERWOOD RELEASES FIRST SONG SINCE WINNING SEASON 22 OF “THE VOICE.”

    Country newcomer and Season 22 winner of NBC’s “The Voice,” Bryce Leatherwood released his first song today since signing his major label record deal. The track, “The Finger,” was written by Randy Montana, Jeremy Spillman and Brett Sheroky and was produced by Will Bundy.

    LISTEN TO “THE FINGER” | HERE

    “As I’ve spent time in Nashville doing a lot of writing, I’ve also had the opportunity to hear a lot of great songs that have been written by other writers. The second I heard this song it caught my ear. ‘The Finger’ was a song I wish I’d written,” said Leatherwood. “What got me about this song is that I think everyone can relate to having a relationship go wrong and you wish it didn’t. All she left giving you is one of these [the finger]. You have to make a joke out of it! This song is me, and I hope that country music fans everywhere see where I’m coming from. Thanks to everyone who has been waiting for me to release music.”

    “The winner of NBC’s The Voice steps into country music with a clever, twanging lament. “My ex moved on with her next…she got the ring and I got the finger.” The track is loud and rocking, but his singing is firmly in control. Worth your spins.” – Music Row

     

    Lyrics “The Finger”

    Word gets around and ’round here quick

    I heard it in the Quik Stop line

    Well, Billy told me she was tyin’ the knot

    While he was ringin’ up my Busch Lite

    I bought this case to last a couple days

    But I might drink ‘em all tonight

    ‘Cause my brand-new ex moved on to the next

    Guess I just got left behind

     

    Yeah, he got her hand to hold on the long ride

    I got a cloud of dust and the taillights

    He’s got his best days comin’, mine ain’t comin’ back

    Yeah, he got the gold mine, I got the shaft

    He got a “Yes” with a big ol’ “I do”

    I got them hand grenades and horseshoes

    He got the honey and I got the stinger

    She got the ring and I got the finger

     

    I bet her uncle walks her down the aisle

    I bet her brother does some bridesmaids flirtin’

    But if they send me a save the date

    I ain’t gonna be the only one hurtin’

     

    Yeah, he got her hand to hold on the long ride

    I got a cloud of dust and the taillights

    He’s got his best days comin’, mine ain’t comin’ back

    Yeah, he got the gold mine, I got the shaft

    He got a “Yes” with a big ol’ “I do”

    I got them hand grenades and horseshoes

    He got the honey and I got the stinger

    She got the ring and I got the finger

     

    Yeah, I got the finger

     

    He got her hand to hold on the long ride

    I got a cloud of dust and the taillights

    His best days are comin’, mine ain’t comin’ back

    He got the gold mine, I got the shaft

    He got a “Yes” with a big ol’ “I do”

    I got them hand grenades and horseshoes

    He got the honey and I got the stinger

    She got a diamond on the one next to the one I got

    When I got the finger

    She got the ring and I got the finger

     

    About Bryce Leatherwood:
    Singer/songwriter Bryce Leatherwood aims to carry the torch of country music and continue the legacy of legends prior. Born and raised in Woodstock, GA, his passion for music began at an early age. Working on his grandfather’s farm every summer, Leatherwood was exposed to the classic country hits of George Jones, Merle Haggard and Conway Twitty. Soon thereafter he began picking up guitars and playing the traditional country music that inspires him today. Leatherwood’s music career began to blossom in Statesboro, GA, where he attended Georgia Southern University. During his time in Statesboro, Leatherwood played college venues and continued to grow his stage presence and his country music repertoire. While in college, Leatherwood formed his band and began playing all around the Southeast. Bryce’s goal was to take the stage and play the best of country music to all ages and audiences. Just weeks after graduating college, Bryce set his mind on a new task. In 2022, Leatherwood competed on the NBC hit television show The Voice and was crowned the Season 22 winner in December. Following his success on The Voice, Leatherwood moved to Nashville where he has been songwriting and recording for a forthcoming project. Leatherwood has also continued to perform live shows, including opening several tour dates for Dwight Yoakum.

    Audio / Bryce Leatherwood talks about his song, "The Finger."

    Download

    Bryce Leatherwood (The Finger) OC: …with y’all. :20
    “’The Finger’ is a fun song, and the best way to look at heartbreak, in my opinion. Give it a good laugh, you know? This song is my first song to country music, and I’m so excited to start on the right foot, and to give y’all a little peek at my personal life. Thank y’all so much and I’m so excited to share this song with y’all.”

    Audio / LINER Bryce Leatherwood (The Finger) 1

    Download

     

  • CHRIS STAPLETON ADDS DATES TO HIS ALL-AMERICAN ROAD SHOW TOUR FOR 2024.

    Chris Stapleton just announced new dates for his All-American Road Show Tour for next year. The new leg of the trek, which will kick off March 2nd in San Diego, California, will feature rotating special guests Sheryl Crow, The War And Treaty, Elle King, Lainey Wilson, Willie Nelson and Family, Grace Potter, Marty Stuart, Turnpike Troubadours, Nikki Lane and Marcus King.

     

    Tickets for next year’s shows will go on sale November 3rd at 10am local time at chrisstapleton.com.

    The superstar is nominated for three CMA Awards this year including Entertainer of the Year, Male Vocalist of the Year and Musical Event of the Year (“We Don’t Fight Anymore” with Carly Pearce). The 57th Annual CMA Awards, hosted by Luke Bryan and NFL great Peyton Manning, will air live from Nashville’s Bridgestone Arena November 8th at 8pm ET/7pm CT on ABC and the next day on HULU.

    Chris is poised to enter the Top 10 on the country charts with his latest song, “White Horse,” from his upcoming album, Higher, which will be available November 10th.

  • TYLER HUBBARD’S DEBUT ALBUM GOLD-CERTIFIED IN CANADA; SOLD-OUT FIRST SOLO CANADIAN HEADLINE TOUR

    EMI Records Nashville/Universal Music Canada recording artist Tyler Hubbard, receives gold certification in Canada for his debut self-titled solo album, Tyler Hubbard.  The album includes his hit single, “Dancing’ In The Country”, which hit No.1 at Canadian Country Radio earlier this year and stayed atop the charts four weeks, and “5 Foot 9”, which also hit No.1 at Canadian Country Radio.

    The 21-time No.1 hitmaker and multi-PLATINUM-selling artist has already made a remarkable career as one half of duo Florida Georgia Line and can now add his first sold out solo Canadian headline tour.

    Last night, Hubbard performed the final show of the Canadian dates where he celebrated his radio hits reaching No.1 and gold-certified album in Toronto, where he received a plaque presentation from the team at Universal Music Canada.

    Recently, Hubbard released his new (and third) radio single “Back Then Right Now”. The track was co-produced by Hubbard alongside Jordan Schmidt, and it follows back-to-back No. 1 singles “5 Foot 9” and “Dancin’ In The Country.” The track is an ode to living wild and free, embracing life’s simplicity and memory-making moments. “Back Then Right Now” is the first of Hubbard’s new music since releasing his self-titled debut in January last year, and more new songs are expected in the coming months.

    The Georgia-born and Nashville-based artist has an ever-growing fan-base and continues his ascent as a solo artist both on the radio and the road. Hubbard sets out in 2024 to support Kane Brown’s ‘In The Air Tour’ across the US and Canada, including a stop in Toronto April 5th.

    For more information, visit tylerhubbardofficial.com.

  • REBA MCENTIRE’S “NOT THAT FANCY” LANDS ON THE NEW YORK TIMES, THE WALL STREET JOURNAL, AND USA TODAY BESTSELLER LISTS.

    Reba McEntire’s new lifestyle book “Not That Fancy: Simple Lessons on Living, Loving, Eating, and Dusting Off Your Boots,” has topped The New York Times, The Wall Street Journal, USA Today and Publishers Weekly bestseller lists, following its October 10th release. “An homage to her faith, family, and Oklahoma upbringing (Booklist), the book is a “lifestyle guide that has a sense of humor” (Garden & Gun). Purchase the book HERE.

    Additionally, her accompanying album Not That Fancy shot to the No. 1 spot on the Current Country Album chart. Reba teamed up with Grammy Award-winning producer Dave Cobb to record stripped-down versions of some of her most iconic songs, “making room for McEntire’s voice to shine” (American Songwriter). The 14-track collection features a brand new single “Seven Minutes In Heaven,” an homage to Reba’s mother. Watch the music video HERE. Listen to the album now HERE.

    Amidst all buzz, Reba’s iconic hit “Fancy” – the namesake for the new book and album – surpassed 100 million streams on Spotify.

  • JON PARDI WELCOMED INTO THE GRAND OLE OPRY FAMILY.

    Opry member Garth Brooks, Opry member Jon Pardi, Opry’s Dan Rogers
    Photo credit: Chris Hollo

    Capitol Records Nashville Multi-Platinum singer/songwriter/producer Jon Pardi was officially welcomed into the Grand Ole Opry family tonight by Opry member Garth Brooks, an overwhelming surprise to Pardi.


    “This is me and you joined in holy matrimony shared by our love of country music,” said Brooks as he stepped into the circle with Pardi to hand him the official Opry member award

    Watch the induction HERE.

    “It’s full circle to watch my hero, from flying around an arena in concert to right now,” said Pardi. “I love the Opry and being a part of its family. The future is so bright.”

    Pardi’s Opry induction and performance will air as a Saturday night Opry Live on November 18th on the Opry’s television broadcast home, Circle Network, Circle All Access Facebook, Twitter and YouTube.

    Capitol Records Nashville’s multi-Platinum singer/songwriter/producer
     will release his first Christmas album Merry Christmas From Jon Pardi this Friday (October 27th). Merry Christmas From Jon Pardi, the 12-track holiday album produced by the award-winning team of Pardi, Bart Butler and Ryan Gore, is available now for pre-add/pre-save here. As one of his first activities as an official Opry member, Pardi will be kicking off the third season of “Opry Country Christmas” on November 26th.

    While performing at country music’s Stagecoach festival in April, Pardi was surprised on stage by his friend and Emmy Award-winning restauranteur Guy Fieri, and directed to a video on the big screen where Opry member and Country Music Hall of Famer Alan Jackson appeared with the official Opry ask to the country star. Sharing the moment with thousands of cheering fans in his home state was a fitting celebration as Pardi will become the first California native inducted into the Opry. Click
     HERE to watch the invitation.

    Jon, who just released his new single “Cowboys And Plowboys” with Luke Bryan, is currently headlining Mr. Saturday Night World Tour. For a full list of tour dates and information visit 
    JonPardi.com.

     

    Audio / Prior to being inducted into the Grand Ole Opry, Jon Pardi talked about his favorite memories from performing at the Opry.

    Download

    Jon Pardi (Grand Ole Opry induction) 1 OC: …I would say. 1:07
    “I remember seeing Charlie Daniels for the first time backstage. He played the Opry quite a bit and him talking. He was he was always one of the guys that would always say hello and the Blue Grassers, man, those guys are my favorite because they’re always in the dressing rooms like just jamming, and Ricky Skaggs and his band. And there’s just a lot of musical memories, more than just artists itself, there’s like everybody’s getting pumped up, and it’s more in a way more than a dressing room. I said the Grand Ole Opry is like if you look at green room in a movie, that’s what an Opry backstage is. There’s people practicing. They’re actually getting ready. They’re talking about what songs, like everybody’s hyped up a part of the show. The Opry always has that dream to it backstage. But for me the memory is the music and walking the hallways and hearing other band members, and seeing Dierks (Bentley), you know, just his band’s always jamming bluegrass you know, so I just love the music. The power of remembering practicing the music ready to get on stage, the anticipation is very more real here at the Opry than anywhere else, I would say.”

    Audio / Prior to his Grand Ole Opry induction, Jon Pardi talked to the media about what he'll do for new artists playing the Grand Ole Opry for the first time.

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    Jon Pardi (Grand Ole Opry induction) OC: …I’m changing. :38
    “Being the guy with the dressing room door open, that’s how you help new artists that come through and play the Opry for the first time, and you kind of get that experience like I did when I was long -haired Jon, ‘Like, Oh man, that’s Dierks Bentley jamming with his bluegrass band…’ And then you go up and you’re approachable and you answer questions. And I feel like the Opry goes back to the movie green room where you’re like, ‘Man, it’s like, there’s Charlie Daniels. Hey, Charlie, how you doing?’ ‘How you doing, man?’ So, it’s just little things like that that I think that’s a good way to kind of talk about new artists to the Grand Opry is the dressing room door open…just not while I’m changing.”

  • CARRIE UNDERWOOD COLLABORATES WITH ALLEGIANT TRAVEL COMPANY.

    Allegiant Travel Company (NASDAQ: ALGT) is thrilled to announce a collaboration with eight-time GRAMMY® Award winner and three-time ACM Entertainer of the Year Carrie Underwood, in support of the company’s Allways Rewards Visa® credit card and loyalty program.

    “Carrie Underwood and Allegiant have a shared story and values that are rooted in small towns and the impact that affordable, accessible air travel has in connecting people with the friends, family and places that matter most,” said Scott DeAngelo, Allegiant’s chief marketing officer. “We believe Carrie’s universal appeal and embodiment of living what we refer to as ‘the nonstop life’ will introduce a new profile of customers and Allways Rewards Visa® cardholders to Allegiant’s brand of all nonstop, convenient, ultra-low-cost travel. We’re thrilled to collaborate with her and elevate the Allegiant experience for new and existing customers alike.”

    The collaboration focuses on a series of commercials that highlight Carrie’s small-town roots, staying connected with the people, places and experiences that matter most while illustrating how the Allways Rewards Visa® card helps cardholders “Live their best Nonstop Life®”.

    In addition to their small-town roots, Carrie and Allegiant have something else in common: a partnership with Make-A-Wish®.

    Since 2012, Allegiant has been helping the national nonprofit grant wishes for kids across the country by providing them with airfare to their wish destinations. Carrie has been involved with the organization for more than 15 years, granting wishes since the beginning of her recording career.  Most recently, she arranged for a donation of $1 from each ticket sold for her ongoing REFLECTION: The Las Vegas Residency, which debuted in 2021 and has recently been extended into 2024, to be contributed to Make-A-Wish.

    “I really responded to Allegiant’s mission to make travel accessible and affordable for people who may not live near a big city airport, helping them to live their own best ‘nonstop’ lives,” says Underwood. “I also appreciate the company’s history of giving back, which is important to me in everything I do.”

    Allegiant will officially kick off Underwood’s partnership through a national advertising campaign, with the first national spot airing during Thursday Night Football on Amazon Prime when the Buffalo Bills take on the Tampa Bay Buccaneers October 26th.

    The artist will feature in digital media and advertisements across various platforms and channels. Travelers booking their vacation can find flight days, times, and the lowest fares only at Allegiant.com.

    Carrie is making her way up the country charts with her latest single, “Out Of That Truck.”