• LUKE BRYAN IS PRANKED BY HIS FELLOW BUCK COMMANDERS.

    The guys of Buck Commander decided it was a good idea to prank their fellow member, Luke Bryan, on a recent visit to a deerstand. They planted a live rat in one of the guy’s backpacks and asked Luke to reach into it for some supplies. While it freaked him out a bit, he didn’t flip out, like most folks. Check out the video below.

    Luke is currently prepping for his ACM Awards hosting gig next month, along with good friend Dierks Bentley. The 51st Academy of Country Music Awards will broadcast live from the MGM Grand in Las Vegas April 3rd at 8pm ET/delayed PT on CBS.

    Video / Luke gets pranked with a rat

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  • LUKE BRYAN TEAMS UP WITH JASON DERULO, WHILE CHARLES KELLEY AND ROB THOMAS PAIR UP FOR EPISODES OF CMT CROSSROADS LATER THIS YEAR.

    Luke Bryan will team up with Jason Derulo…again…when they hit the stage together this time for a new installment of CMT Crossroads, premiering this summer. As you may remember, Luke joined Jason…sort of…when he taped himself through the Smule app singing on Jason’s super hit “Want to Want Me,” which received several million views on YouTube (check out the video below). The two will trade vocals on each other’s songs

    They’re one of four pairs that were announced today by CMT. Charles Kelley and Rob Thomas will share the stage for an episode later this spring; as well as Thomas Rhett with Nick Jonas and Jennifer Nettles with Cheap Trick.

    Luke is first looking to next month as he prepares to host the 51st Academy of Country Music Awards with Dierks Bentley. The show will be broadcast live from the MGM Grand in Las Vegas April 3rd on CBS.

    Charles is making his way up the country charts with his single, “The Driver,” which is from his new solo album of the same title, available now.

    Video / Luke & Jason Derulo on Smule

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  • LUKE BRYAN ‘DAYS’ IT FORWARD.

    Luke Bryan used the extra day in this leap year (February 29th) to bring lunch to firefighters in Franklin, Tennessee,as part of Chevrolet’s #DayItForward.  “Some of the guys who work at this particular station had saved somebody’s life that was jogging,” Luke said. “So with my extra 24 hours, it was a no-brainer for me to come by and show these firefighters a little bit of love and respect.” The reigning ACM and CMA Entertainer of the Year showed up unannounced and brought them a good ole southern meal of meatloaf, mac and cheese, green beans, salad and pies.

    Video / Luke Bryan #dayitforward video

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  • THIS DATE IN HISTORY: Luke Bryan (February 26th)

    On February 26th, 2011, Luke Bryan hit the top of Billboard’s country chart with “Someone Else Calling You Baby,” his third No. 1 single.

    Audio / In 2010, Luke Bryan released “Someone Else Calling You Baby,” which topped the country charts in February 2011. He says it was a great uptempo tune that everyone would enjoy.

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    Luke Bryan (Someone Else Calling You Baby) OC: …of song. :19
    “‘Someone Else Calling You Baby,’ I just felt like it was a great, driving uptempo song, and it was something that everybody relates to. And I think when you hear that chorus one time, you ain’t really got to hear it many more times, and it’s kind of with you. I just felt like I needed that kind of song.”

  • LUKE BRYAN IS READY TO ‘KILL THE LIGHTS’ ON THE ROAD WITH LITTLE BIG TOWN AND DUSTIN LYNCH.

    Luke Bryan kicks off his 2016 Kill The Lights Tour at the Ford Center in Evansville, Indiana on Thursday (February 18th), and he’s taking along some friends with Little Big Town and Dustin Lynch. They’ll perform nearly 70 concerts across the U.S. before wrapping this fall.  The tour also includes five stadiums shows- July 16th in Boston at Gillette Stadium, August 19th, in Minneapolis at U.S. Bank Stadium, August 27th in Chicago at Wrigley Field, October 22nd in Dallas at AT&T Stadium, and closing out the tour October 29th in Detroit at Ford Field.

    Luke couldn’t be happier that both acts will be on the road with him. ““When I found out we were able to get Little Big Town to tour with me, which is a huge honor for me. They’re headliners in themselves, and we started the talks, and I was like, ‘Oh my God. They’re interested. Let’s do this,’” says Luke. “We got together and worked it out, and now it’s my job to just get with them and create just a fun experience for the fans with them. And I was chomping at the bit to ask Dustin last year did he want to come out again. I just feel like the tour is a great package, and I think I’m just excited about the whole package. It’s gonna be an amazing year.”

    The members of Little Big Town are equally as thrilled to hit the road with their pal, Luke, and hope to be able to save some money in the long run. “Nobody throws a party bigger than Luke does, and if you don’t know this about us, we kinda like to have a good time too, so we’re not gonna have any fun,” laughs LBT’s Karen Fairchild. Her bandmate Kimberly Schlapman puts a little levity into the conversation with her tip for not spending a lot on stage clothes. “We’re gonna save some money on wardrobe because Luke, Karen and I can all wear the same jeans.”

    Over the weekend, the reigning CMA and ACM Entertainer of the Year learned his Kill The Lights album had been certified Platinum by the RIAA. The album debuted at No. 1 on both the Billboard Top 200, his third consecutive album to do so, and Top Country Albums charts. Kill The Lights contains Luke’s two-week No. 1 single “Home Alone Tonight” featuring Karen Fairchild of Little Big Town, which they’ll most certainly perform on the road together, and closed 2015 as the best-selling country album of the year and the 10th biggest selling album on the all-genre Billboard Top 200 Year-End list. Luke also wrapped 2015 as the most streamed country artist with 660 Million streams.

    2016 Kill The Lights Tour:

    2-18                 Evansville, IN              Ford Center

    2-19                 Peoria, IL                     Peoria Civic Center Arena

    2-20                 Cedar Falls, IA             UNI Dome

    2-25                 Montreal, QC               Bell Centre

    2-26                 Uncasville, CT             Mohegan Sun Arena **

    2-27                 Uncasville, CT             Mohegan Sun Arena **

    3-8                   Las Cruces, NM           Pan American Center**

    3-11                 Little Rock, AR            Verizon Arena **

    3-12                 Bossier City, LA          CenturyLink Center **

    4-7                   Charleston, WV           Charleston Civic Center Coliseum

    4-8                   Baltimore, MD             Royal Farms Arena

    4-9                   Syracuse, NY               Carrier Dome

    4-14                 Toledo, OH                  The Huntington Center

    4-15                 State College, PA         Bryce Jordan Center

    4-16                 Charlottesville, VA      John Paul Jones Arena

    4-21                 Missoula, MT               Adams Center

    4-22                 Bozeman, MT              Brick Breeden Fieldhouse

    4-29                 Concord, CA               Concord Pavilion

    4-30                 Fresno, CA                  Save Mart Center

    5-1                   Indio, CA                     Stagecoach

    5-12                 Omaha, NE                  CenturyLink Center

    5-13                 Wichita, KS                 INTRUST Bank Arena

    5-14                 Oklahoma City, OK     Chesapeake Energy Arena

    5-20                 Atlanta, GA                 Lakewood Amphitheater

    5-21                 Atlanta, GA                 Lakewood Amphitheater

    5-27                 Baton Rouge, LA         Bayou Country Superfest*

    5-29                 Daytona Beach, FL      Florida Country Superfest*

    6-2                   Holmdel, NJ                P.N.C. Bank Arts Center

    6-3                   Atlantic City, NJ          Boardwalk Hall

    6-4                   Hershey, PA                Hershey Park Stadium

    6-9                   Virginia Beach, VA     Veterans United Home Loans Amphitheater at Virginia Beach

    6-10                 Washington, DC          Jiffy Lube Live

    6-11                 Washington, DC          Jiffy Lube Live

    6-17                 Oshkosh, WI                Country USA*

    6-19                 Columbus, OH             Buckeye Country Superfest*

    6-24                 Toronto, ON                Molson Canadian Amphitheatre

    6-25                 Toronto, ON                Molson Canadian Amphitheatre

    7-7                   Milwaukee, WI            Summerfest*

    7-8                   Indianapolis, IN           Klipsch Music Center

    7-9                   Indianapolis, IN            Klipsch Music Center

    7-16                 Boston, MA                 Gillette Stadium

    7-17                 Bangor, ME                 Darling’s Waterfront Pavilion

    7-21                 Scranton, PA                The Pavilion at Montage Mountain

    7-22                 Pittsburgh, PA              First Niagara Pavilion

    7-23                 Pittsburgh, PA              First Niagara Pavilion

    7-29                 Philadelphia, PA          BB&T Pavilion

    7-30                 Philadelphia, PA          BB&T Pavilion

    7-31                 Saratoga Springs, NY   Saratoga Performing Arts Center

    8-11                 Cleveland, OH             Blossom Music Center

    8-12                 Cleveland, OH             Blossom Music Center

    8-13                 Cincinnati, OH             Riverbend Music Center

    8-14                 Cincinnati, OH             Riverbend Music Center

    8-19                 Minneapolis, MN        U.S. Bank Stadium

    8-21                 Calgary, AB                 Country Thunder Calgary*

    8-25                 Bonner Springs, KS     Cricket Wireless Amphitheater

    8-26                 St. Louis, MO              Hollywood Casino Amphitheatre

    8-27                 Chicago, IL                 Wrigley Field

    9-1                   Raleigh, NC                 Walnut Creek Amphitheatre

    9-2                   Charlotte, NC               PNC Music Pavilion

    9-9                   Denver, CO                 Dick’s Sporting Goods Park

    9-10                 Denver, CO                 Dick’s Sporting Goods Park

    9-15                 Sacramento, CA           Toyota Amphitheatre

    9-16                 Mountain View, CA     Shoreline Amphitheatre

    9-22                 Phoenix, AZ                Ak-Chin Pavilion

    9-30                 Salt Lake City, UT       USANA Amphitheatre

    10-1                 Salt Lake City, UT       USANA Amphitheatre

    10-22               Dallas, TX                   AT&T Stadium

    10-29               Detroit, MI                 Ford Field

    Dates and Cities subject to change

    *festival date

    **no Little Big Town

    Audio / Luke Bryan talks about going on tour with Little Big Town and Dustin Lynch.

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    Luke Bryan (touring with LBT & Dustin) OC: …amazing year. :35
    “When I found out we were able to get Little Big Town to tour with me, which is a huge honor for me. They’re headliners in themselves, and we started the talks, and I was like, ‘Oh my God. They’re interested. Let’s do this.’ We got together and worked it out, and now it’s my job to just get with them and create just a fun experience for the fans with them. And I was chomping at the bit to ask Dustin last year did he want to come out again. I just feel like the tour is a great package, and I think I’m just excited about the whole package. It’s gonna be an amazing year.”

    Audio / Little Big Town talk about going on tour with Luke Bryan.

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    LBT (Luke tour) OC: (Kimberly) …need some lessons. :47
    KAREN: “We’ve been on such an incredible ride and he’s been on such an incredible ride, and it just felt like, ‘Gol, this would be incredible if we could just put it together.’ Being back out on the road with Dustin Lynch again is gonna be so much fun. Nobody throws a party bigger than Luke does, and if you don’t know this about us, we kinda like to have a good time too, so [laughs]…(PHILLIP: “We’re not gonna have any fun at all.”) …we’re not gonna have any fun. (JIMI: “It’s gonna be so boring.”) Yeah, we’re looking forward to it. The whole year will be with Luke.” KIMBERLY: “And we’re gonna save some money on wardrobe because Luke, Karen and I can all wear the same jeans.” [laughs] KAREN: “We’re gonna weigh in backstage.” JIMI: “I guess Phillip and I are gonna have to learn how to shake our hips or something to be on that stage.” KIMBERLY: “Yeah, y’all need some lessons.”

    Audio / Little Big Town’s Phillip Sweet says the energy on the Kill the Lights Tour will be incredible with both Luke Bryan and Dustin Lynch.

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    LBT (Luke tour) OC: …come back. :31
    “I think the energy is gonna be off the charts. Just the crowds are gonna be amped up. We’re all out there ready to have fun, and Dustin is a really energetic and charismatic performer and can really get the crowd going. He’s a seasoned veteran on stage. So, it’s pretty cool to have that much talent to be surrounded by, [and] we’re in the middle! [laughs] So, we’re right there, and it’s gonna be an incredible time. Hopefully, people will come away feeling amazing and wanting to come back.”

  • LUKE BRYAN WILL HONOR LIONEL RICHIE, ONE OF HIS TOP INFLUENCES, AT THE GRAMMY AWARDS.

    Luke Bryan will perform at Monday night’s (February 15th) Grammy Awards as part of a tribute to Lionel Richie, who is one of the Georgia native’s top infl He’ll be joined by John Legend, Meghan Trainor and Demi Lovato and perform songs spanning the legend’s career, and Lionel will also join the four performers for a special collaboration during the tribute segment of the show.

    Richie was honored this year as the 2016 MusiCares Person of the Year on Saturday, which also featured performances by Luke, Chris Stapleton and many others.

    You can also catch Chris Stapleton performing during a tribute to BB King, Sam Hunt teaming up with Carrie Underwood and Little Big Town singing one of their biggest hits during this year’s GRAMMY Awards, which air live from the Microsoft Theater in Los Angeles Monday (February 15th) beginning at 8pm ET on CBS.

    Audio / Luke Bryan says Lionel Richie is one of his Top 3 influences.

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    Luke Bryan (Lionel Richie influences) OC: …of all time. :06
    “He is, y far, in my top 3 most influential songwriters and artists of all time.”

  • VALENTINE’S DAY: Billy, Brothers O, Canaan, Charles, Clare, Darius, David, Dierks, Church, Paslay, Gary, Strait, Jon, Josh, Kacey, Keith, Kelleigh, Kip, LBT, Luke, Sam, Shania

    Audio / LINER Billy Currington (Valentine’s Day)

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    “Hey! This is Billy Currington. Hope you have a very Happy Valentine’s Day.”

    Audio / LINER Brothers Osborne (Valentine’s Day)

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    “Hey, this is T.J., and I’m John, and we’re Brothers Osborne. Happy Valentine’s Day.”

    Audio / LINER Canaan Smith (Valentine’s Day)

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    “Hey, what’s up guys? I’m Canaan Smith, wishing you a very Happy Valentine’s Day.”

    Audio / LINER Charles Kelley (Valentine’s Day)

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    “Hey everybody! I’m Charles Kelley from Lady Antebellum. Happy Valentine’s Day.”

    Audio / LINER Clare Dunn (Valentine’s Day)

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    “Hey! This is Clare Dunn, hoping you have a very Happy Valentine’s Day.”

    Audio / LINER Darius Rucker (Valentine’s Day)

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    “What’s up y’all? This is Darius Rucker, hoping you have a very Happy Valentine’s Day.”

    Audio / LINER David Nail (Valentine’s Day)

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    “Hey, this is David Nail, wishing you a Happy Valentine’s Day.”

    Audio / LINER Dierks Bentley (Valentine’s Day)

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    “Hey, it’s Dierks Bentley, hoping you have a very Happy Valentine’s Day.”

    Audio / LINER Eric Church (Valentine’s Day)

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    “Hey! This is Eric Church, hoping you have a very Happy Valentine’s Day.”

    Audio / LINER Eric Paslay (Valentine’s Day)

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    “Hi! This is Eric Paslay, hoping you have a very Happy Valentine’s Day.”

    Audio / LINER Gary Allan (Valentine’s Day)

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    “Hey, this is Gary Allan, wishing you a Happy Valentine’s Day.”

    Audio / LINER George Strait (Valentine’s Day)

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    “This is George Strait, wishing you a Happy Valentine’s Day.”

    Audio / LINER Jon Pardi (Valentine’s Day)

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    “Hi! It’s Jon Pardi, and I hope you have a very Happy Valentine’s Day.”

    Audio / LINER Josh Turner (Valentine’s Day)

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    “Hey! This is Josh Turner, and I want to wish you and your sweetheart a Happy Valentine’s Day.”

    Audio / LINER Kacey Musgraves (Valentine’s Day)

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    “Hi, this is Kacey Musgraves, and I hope you have a Happy Valentine’s Day.”

    Audio / LINER Keith Urban (Valentine’s Day)

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    “Happy Valentine’s Day, everyone. This is Keith Urban. Make the day special for your ‘Once in a Lifetime’ love.”

    Audio / LINER Kelleigh Bannen (Valentine’s Day)

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    “Hey y’all, it’s Kelleigh Bannen, hoping you have a very Happy Valentine’s Day.”

    Audio / LINER Kip Moore (Valentine’s Day)

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    “Hey! What’s happening, everybody? This is Kip Moore. Happy Valentine’s Day.”

    Audio / LINER LBT (Valentine’s Day)

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    “Hey! We’re Little Big Town. Happy Valentine’s Day!”

    Audio / LINER Luke Bryan (Valentine’s Day)

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    “Hey y’all, it’s Luke Bryan. Happy Valentine’s Day.”

    Audio / LINER Luke Bryan (Valentine’s Day) 2

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    “Hey y’all. It’s Luke Bryan. Happy Valentine’s Day. Make sweet love to your other.”

    Audio / LINER Sam Hunt (Valentine’s Day)

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    “Hi! This is Sam Hunt, wishing you a very Happy Valentine’s Day.”

    Audio / LINER Shania Twain (Valentine’s Day)

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    “Hi, this is Shania Twain. Happy Valentine’s Day.”

  • SUPER BOWL 2016: Canaan, Darius, Easton, Lady A, LBT, Lady A

    This Sunday (February 7th), millions of people around the world will be tuning in to the Super Bowl (the Big Game), including some of your favorite country artists. Some will be rooting for the Denver Broncos, while others will be pulling for the Carolina Panthers to win the Big Game. Canaan Smith, Darius Rucker, Luke Bryan, Lady Antebellum, Easton Corbin and Little Big Town are definitely fans of football.

    Sam Hunt will perform at the annual tailgate party preceding Sunday’s game, along with pop star Seal.

    Audio / Canaan Smith always has a good time watching the Super Bowl.

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    Canaan Smith (Super Bowl) OC: …It’s cool. :21
    “Super Bowl’s all about pizza and commercials. You gotta sit down, you gotta drink your beer, get a little buzz. It’s pepperoni and banana peppers for me and my family. We sit down, we have a a good time, we have friends over. We have a nice TV, plenty of space. We have a good time. Usually, when it’s all said and done, we have a little dance party afterwards too. It’s cool.”

     

    Audio / Darius Rucker is a HUGE football fan, as everyone probably knows by now. He even has a special man cave with probably six or seven (or more) televisions mounted on the wall to catch all of the games being played during the season. He explains why he loves football so much. SIDENOTE: He’s a huge Miami Dolphins fan, and word has it, just to be able to meet then Dolphins quarterback, Dan Marino, he asked him to be in a Hootie & the Blowfish video for “Only Wanna Be With You.”

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    Darius Rucker (football) OC: …football season. :20
    “Ever since I was five years old, I’ve loved football, and I love how physical it is. I love the chess match of the game. I love the speed of the game. I love college football, but for me watching pro football is better because the speed is so much more. For me, there’s two times a year, man — football season and waiting for football season.”

    Audio / Easton Corbin says you can’t go on the bus during football season without a game being on the television.

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    Easton Corbin (football) OC: …that’s on. :07
    “That’s all that’s on the bus on the weekends. That’s it, and we’ve got three TVs on the bus, so that’s all that’s on.”

    Audio / The members of Lady Antebellum reveal their favorite tailgate foods, just in time for the Big Game.

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    Lady A (tailgate food) OC: (Charles) …football watching. :21
    HILLARY: “Honestly, chips and salsa, salsa or cheese dip or something. That’s like what I always go for. I could eat that every meal. No joke.” DAVE: “Best tailgate food is a big ole burger soaked in Dale’s sauce. That’s all you need.” HILLARY: “Or bratwurst. I forgot that. Those are good.” CHARLES: “Cold beer! A couple of little finger foods, but without cold beer, it’s not football watching.”

    Audio / Little Big Town’s beautiful and talented Karen Fairchild was a badass growing up when she was playing quarterback for her powder puff football team.

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    LBT (football story) OC: …my lip. :40
    “I was the quarterback to my powder puff team. I was running the ball and I came around the corner – this was in high school – and a foreign exchange student, I think her name was Inga (KIMBERLY: “Inga.”), and I didn’t want to fumble ‘cause my brother and my dad were there, and I come from this very athletic family, so I held onto the ball. I knew I was going to go down, so I let my head hit first and I bit all the way through, but I didn’t fumble and I had a hole in my face, though. The sad thing is that it was just flag football, but I left my flags on and cleats and everything, ‘cause it looked cool, and I had blood running all down my jersey. I went to the emergency room like that, and they sewed up my lip.”

    Audio / Luke Bryan talks about some of the food he likes to have while watching the Super Bowl.

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    Luke Bryan (Super Bowl food) OC: …over again. :22
    “Definitely Super Bowl is like the queso, the Frito Lay scoops with the Ro-tel situation. I guess it’s like, what’s the black-eyed pea stuff too? All of that, just stuff that you can sit there and have lots of sodium, and then just, it’s like Thanksgiving all over again.”

  • LUKE BRYAN’S ‘HOME ALONE TONIGHT,’ FEATURING KAREN FAIRCHILD, HITS THE TOP OF THE COUNTRY CHARTS.

    Reigning CMA and ACM Entertainer of the Year Luke Bryan has hit No. 1 on both the Billboard and Country Aircheck country singles charts today with “Home Alone Tonight,” featuring Karen Fairchild of Little Big Town, his 15th career No. 1 single. The song also garnered an ACM award nomination this morning in the Vocal Event of the Year category; in addition, Luke received his fourth consecutive Entertainer of the Year nod. Luke will co-host the 51st Academy of Country Music Awards with Dierks Bentley on Sunday, April 3rd live from the MGM Grand in Las Vegas on CBS.

    “Home Alone Tonight,” written by Jody Stevens, Cole Taylor, Jaida Dreyer and Tommy Cecil, is the third consecutive No. 1 single from Luke’s fifth studio album, Kill The Lights.

    On February 18th, Luke will launch his Kill The Lights Tour, performing nearly 70 concerts across the U.S. before wrapping this fall. The tour includes five stadium concerts: July 16 in Boston, MA at Gillette Stadium, August 19, in Minneapolis, MN at U.S. Bank Stadium, August 27 in Chicago, IL at Wrigley Field, October 22 in Dallas, TX at AT&T Stadium, and closing out the tour on October 29 in Detroit, MI at Ford Field. Little Big Town and Dustin Lynch are his special guests on the trek.

    Since the debut of his first album in 2007, Luke has placed 15 singles at No. 1 and sold nearly eight million albums with 30 million digital tracks from his five studio albums. He has twice been named Entertainer of the Year by both the Academy of Country Music and the Country Music Association. His fifth studio album, Kill The Lights, debuted at No. 1 on both the Billboard Top 200 (his third to do so) and Top Country Albums charts and closed 2015 with the best-selling country album of the year and the 10th biggest selling album on the all-genre Billboard Top 200 Year-End list. In Luke’s stellar 2015 year, he had three albums on the Top 15 Year-End Country Albums list- Kill the Lights (#1), Spring Break…Checkin’ Out (#10) and Crash My Party (#15), was the most streamed artist of 2015 and placed six songs in the Year-End Top Country Streaming Tracks list. Luke also performed for 1.5 million fans in concert, played for 400,000 fans at Spring Break in Florida, co-hosted the ACM Awards for a third-consecutive year, had his own exhibit at The Country Music Hall of Fame and Museum (“Luke Bryan: Dirt Road Diary”), became the reigning ACM and CMA Entertainer of the Year, performed live during halftime at the Dallas Cowboys game on Thanksgiving and wrapped up the year with a live Times Square performance on ABC’s “New Year’s Rockin’ Eve.”

    Visit www.LukeBryan.com or follow Luke on Twitter @LukeBryanOnline, Instagram and Facebook.

  • LUKE BRYAN’S CRASH MY PLAYA WRAPS IN MEXICO.

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    Reigning CMA and ACM Entertainer of the Year Luke Bryan wrapped the second annual sold-out, four-night concert event, Luke Bryan’s Crash My Playa, in Riviera Maya, Mexico on Monday night. The concert destination weekend featured two headline shows by Luke as well as headline concerts by Dierks Bentley and Cole Swindell. Additional performers included Craig Campbell, Brett Eldredge, Sam Hunt, Dustin Lynch, Chris Stapleton and DJ Rock.

    “The band and I really look forward to Mexico and these Playa shows,” shared Luke. “We like our tradition of launching into the new year this way.”

    Luke Bryan’s Crash My Playa musical vacation delivered a special setting for an unforgettable fan experience. The four-night tropical getaway and concert experience was designed and produced by CID Presents as the ultimate all-inclusive Caribbean concert vacation. Guests were treated to nightly beachfront concerts at The Barecló Maya Beach Resort, airport transportation, 24-hour concierge, optional daily activities and off-site adventures. The event was self-produced by the production arm of CID Entertainment, the premier music travel and fan-focused experiential agency. Having developed and implemented VIP and travel packages for Luke’s tours for years, CID was the perfect partner for Luke Bryan’s Crash My Playa, designing a country music festival where fans could see their favorite artists on stage and enjoy the sun, beach, food and adventures with their friends.